The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining profitable customer relationships with the target customers. The different levels of the environment are micro environment and macro environment. Micro Environment Micro Environment is the internal and immediate aspects or factors of an organisation
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| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic
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consumption: and its effect on the environment Submitted to Professor Liam Kilmurray For the course Techniques‚ cultures and Environments {SOC/ANT 2113A} University of Ottawa March 22nd‚ 2015 The environment is a very important in human existence as it is basically all that surrounds us. Our environment is a complex phenomenon that consists
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One of the dilemmas concerning our environment is saving wild life creatures. Cutting down trees is killing their habitat and ways of living. How would you like it if someone came into your neighbourhood and started bulldozing the houses down? Many living species have died because of the habitat changes they have to go through. Many oceans and other water bound areas in the world are being polluted by human waste. It’s killing all water creatures and making water unsanitary. If you really think about
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The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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Business environment encompasses all those factors that affect a company’s operations‚ and includes customers‚ competitors‚ stakeholders‚ suppliers‚ industry trends‚ regulations‚ other government activities‚ social and economic factors and technological developments. Social or Societary environment of business means all factors which affects business socially . Every business works in a society ‚ so societies ’ different factors like family ‚ educational institutions and religion affects business
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The Aetas and the Environment The Aeta is a group of indigenous people who live in scattered‚ isolated mountainous parts of Luzon. The Aeta predecessors are nomadic and build only temporary shelters. However‚ the well-situated and more modernized Aeta have moved to villages and areas of cleared mountains. One of the areas that the Aeta has inhabited for thousands of years is the area of Mt. Pinatubo. When Mt. Pinatubo erupted‚ the Aetas lost their home. They were forced to live in evacuation
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Introduction Business environment is the combination of internal and external factors that influence a company ’s operating situation. The business environment can include factors such as clients and suppliers‚ its competition and owners‚ improvements in technology‚ laws and government activities and market‚ social and economic trends. Environmental forces of political‚ economic‚ social‚ and technological factors. These factors are outside the control of the business. The business can’t do much
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