|Renovating Home Depot | |By Brian Grow‚ with Diane Brady in New York and Michael Arndt | | | |Adapted from Business Week‚ March 2006
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“The Home Depot is in the home improvement business and our goal is to provide the highest level of service‚ the broadest selection of products and the most competitive prices. We are a values-driven company.” The above sentence is the mission statement of The Home Depot. The mission statement itself reveals what kind of standard The Home Depot is looking for. The Home Depot Incorporation was established on 22nd June‚ 1978 by Bernie Marcus and Arthur Blank. Home Depot is the world’s biggest home improvement
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COMPANY MISSION / VISION 3. LEADERSHIP 4. THE HOME DEPOT COMPANIES 4.1 EXPO Design Center 4.2 The Home Depot 4.3 The Home Depot Floor Store 4.4 The Home Depot Landscape Supply 4.5 The Home Depot Supply 5. STORES 6. SERVICES 7. SUPPLIERS 8. CORPORATE RESPONSIBILITY 8.1 The Home Depot Foundation 9. MARKETING STRATEGY 9.1 Neighbor of Choice? 9.2 Employer of Choice? 9.3 Retailer of Choice? 9.4 Investment of Choice? 10. THE HOME DEPOT VALUES 11. COMPETITION 12. DID YOU KNOW? 13. SWOT
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basis of Home Depot’s response to environmental issues‚ describe the attributes (power‚ legitimacy‚ urgency) of this stakeholder. Assess the company’s strategy and performance with environmental and employee stakeholders. A stakeholder framework helps identify the internal stakeholders and the external stakeholders. Internal stakeholders such as: employees‚ boards of directors‚ and managers. Customers‚ special interest groups‚ regulators‚ and others who agree are external stakeholders who collaborate
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The Home Depot Case Analysis "The Home Depot NYSE: HD‚ headquartered in Vinings‚ Georgia‚ is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States‚ behind Wal-Mart; and the third largest retailer in the world‚ behind Wal-Mart and French company Carrefour. The Home Depot operates about 1‚900 stores across North America. The company operates stores in the United States
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Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie Marcus
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Home Depot’s Customer Service Case Study Home Depot is an American based retailer of home improvement and construction products. Home Depot also offers services to its consumers. With its headquarters in Cobb County‚ Georgia‚ the company employs more than three-hundred fifty five-thousand people and operates two-thousand one-hundred sixty-four big-box stores across the world including‚ all fifty states‚ the District of Columbia‚ Puerto Rico‚ the Virgin Islands‚ Guam‚ Canada‚ Mexico and China (wikipedia
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The Home Depot store on 59th St in Manhattan uses its storefront to attract its customers. In his book Why We Buy‚ Paco Underhill points out “the front of a store has utmost importance in determining who enters.” When it comes to generating traffic‚ and attracting people to buy‚ the front of the store has the most pull. To attract people to its store‚ the Home Depot location took advantage of its bright orange colors against the surrounding bland cement buildings with bright orange balloons as flags
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INTRODUCTION Home Depot enjoyed high growth of revenues and profits in the period 1978-2003. From 7 mio USD of revenues in 1979 to 64‚8 bn in 2003. Revenue growth was generated mainly due to external growth coming from mergers and acquisitions. Home Depot has four product categories: Building and Remodeling‚ Home Décor and Organizing‚ Outdoor Living and Tool and Hardware. Company went through some structural changes when in 2000 first non funder Bob Nerdelli became the CEO of the company. Nerdelli
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A Strategic Analysis of Home Depot GM599 A Strategic Analysis of Home Depot Introduction The Home Depot (NYSE: HD) is a home improvement‚ construction products and services retailer operating over 2‚000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for do-it-yourself (DIY) customers‚ installation services for do-it-for-me (DIFM) customers and competitive products for the professional
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