Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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needs and desires. It is therefore important to analyse the individual determinants and environmental influences that affect consumption behavior in the tourism and hospitality sector. The first being what is termed demographics and psychological variables and they include a number of elements. The element to start of with is gender. Gender is an individual determinant whether someone is male pr female will have an influence on the consumption behavior. For example in tourism activities it is more
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and systematic overview of different market structures and market forces as well as the global factors affect to economy and shape national business activities‚ I strive to indicate an insight about the behavior of organizations in their market environment and how the global factors serious impact on production and business activities. In this report‚ I decided to choose two organizations—including EVN (Vietnam Electricity) and VINAMILK (Vietnam Dairy Products Joint Stock Company) as well as Vietnam
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1. Introduction & History RND Berkat 1.1) Introduction of the product “RND Berkat”‚ is a company incorporated in Malaysia. They are producing local carbonated drinks containing less gas and less sugar. This company is one of the companies under the auspices of the SIM. There are seven flavors of carbonated drinks that have been produced‚ which are ice cream soda‚ grape‚ apple‚ Sarsi‚ strawberry‚ orange and cola. Before this RND Berkat only market their product in the state of Kedah‚ but now they
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1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION‚ TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION
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www. marketingpundit.com MARKETING MIX (Compiled by Deep Banerjee‚ Marketingpundit.com) Marketing mix is the set of controllable variables and their levels that the firm uses to influence the target market. The elements of marketing mix are the basic‚ tactical components of a marketing plan. Also known as the Four P’s‚ the marketing mix elements are price‚ place‚ product‚ and promotion. The concept is simple. Think about another common mix - an ice-cream mix. All ice-creams contain milk‚
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* Competitive Environment Paper In 2004 K-One Technology introduced a solar panel charger at an expo. “The solar mobile phone charger has a solar panel that can be activated to charge mobile phone by exposure to sunlight or lamp. It also incorporates rechargeable AA battery as back-up power in case of cloudy day or at night.” (Muhtar‚ NA) This was a device that used a panel and had battery back-up. This was still an interesting idea and close to the device being suggested. Solar energy is a newer
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Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification of the Product 2. Marketing Objectives 3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation‚ Targeting and Positioning Analysis 3d. SWOT Analysis 4. Marketing Mix Strategies
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1‚244‚261.00 2004 2‚191‚243.00 Total $4‚600‚569.00 No.of Years 3 Average Revenue $1‚533‚523.00 Average Customers 8‚202.00 Average Revenue per Unit $ 187.00 Average Variable Cost : 2002 $1‚011‚008** **$417‚004+$124‚101.20+$117‚903+$351‚000 2003 1‚142‚681.00** ** $520‚069+$171‚622.70+$79‚888+$371‚101 2004 1‚798.131.00 **
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SECTION C The business environment 273 03-BusinessforCSEC-SectionC-cpp.indd 273 09/02/2011 11:46 Chapter 8 THE ROLE OF GOVERNMENT IN AN ECONOMY omy In this chapter we discuss responsibilities of government‚ including environmental protection‚ zoning and conservation‚ and external (international) boundaries. We also look at laws to protect consumers‚ consumer organizations and standards. We consider the ways in which governments interact with business activity in the private and
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