Don’t Drink Your Energy Purpose Statement: To persuade people to not drink energy drinks Thesis Statement: Today I am here to persuade you not to drink energy drinks INTRODUCTION I. We’ve all have probably had an energy drink at some point II. CNN Study shows 50% students‚ drink one to four a month III. Many don’t pay attention or know short and long term effects IV. The concept of downing energy drinks among college students V. Thesis: Today I am here to persuade you to not drink energy drinks VI
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stay awake. Companies today have created a drink that will kick the effect of being tired and feeling drowsy. Energy drinks today come in different sizes and names. They are becoming a growing problem in America today. Coffee is normally considered to be your more older generation not something really suited for a younger crowed like teenagers. But Energy drinks like Monster ‚Red Bull‚ AMP and Rockstar Advertise their product to any one that will drink them . They use movie stars and sports stars
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Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients‚ such as sugar‚ stimulants‚ and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm‚ or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks‚ yet this industry
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the day feeling our patiences growing shorter and our frustrations rising uncontrollably. It almost seems as if energy zappers are around every door facing we go through. There’s no time for the lovely power nap‚ so we go find an energy drink for our extra boost in the refrigerator. The the choice is between Red Bull and Monster. Which one will you choose? Both are popular energy drinks that targets humans of all ages. Monster was introduced in 2002 by a United States based Hansen Natural Corporation
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Alcohol‚ Energy Drinks‚ and Youth A Dangerous Mix Targeting Youth To understand how alcoholic energy drinks are marketed‚ it is critical to examine the popularity of nonalcoholic energy drinks among youth. Teenagers and young adults are thecore consumer group for these products. Thirty-one percent of 12- to 17-year-olds and 34 percent of 18- to 24-year-olds report regular consumption of energy drinks. Nonalcoholic energy drink producers promote youth consumption using “grassroots” level marketing
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Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. • Coca-Cola‚ PepsiCo‚ and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks‚ sports drinks‚ and vitamin drinks in more and more emerging international markets. • Beverage producers had made various attempts at increasing the size of the market for alternative beverages
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Question4: What closing time should Citywide Spirits Shoppe choose to maximize profits? Through the Attachment: (Evening time) Contribution Margin = average purchase revenue-average purchase cost = $30.52-$23.25 = $7.27 per customer per purchase Average numbers of customer: (Attachment 2) close time averge customers Time Total customer 10pm 10.18 10pm~11pm 12 11pm 10.16 10pm~12pm 21 12pm 10.08 10pm~1am 27 1am 9.71 10pm~2am 32 2am 9.4 10pm~3am 36 3am 9.06 10pm~4am
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the relevant cost is the cargo cost only. Therefore‚ profit contribution of carrying I ton of tapioca from Balik and Singapore: Expected revenue $5.10 Less freight cost (0.25+0.56) 0.81 Profit Contibution 4.29 From Singapore to Balik: Expected Revenue $2.70 Less freight cost (0.16+0.32+0
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change of RELEVANT items ONLY. The company’s calculation is WRONG‚ as it takes into concern of irrelevant fixed cost. By double-counting depreciation‚ other Mfg. overheads‚ SG&A in Sunday’s cost; it distorts the P&L sheet. To correctly show cost structure for decision making‚ there are two different approaches‚ yet each should reach same conclusion. Approach 1: Differential Cost Approach As suggested in case‚ by producing 4 unites on Sunday‚ total depreciation‚ total Mfg. overhead and SG&A
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Analysis 2-5 1.3 Price Analysis 5-6 1.4 Promotion Analysis 6-10 Section 2: Marketing Strategy for a new brand 2.1 Introduction of a new brand for energy drink 12 2.2 Marketing strategy of the new brand 12-20 i. Segmentation ii. Targeting iii. Positioning iv. Marketing Mix (4P) 2.3 Competitive Analysis 20-24
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