Business level strategy of Maruti-suzuki nd its competitor Primary Activities • Plants at Manesar & Gurgaon; 7600 employees • Partnership approach with all stakeholders FIRM • Annual General MeetingsINFRASTRUCTURE • IR Cell • Production Management System aimed at achieving manufacturing supremacy through Japanese principles of 5S‚ 3G & 3K • Major component of variable pay ensures alignment of employees with organization HUMAN • Innovation forms a core value & is highly encouraged
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During 2007 and 2008‚ Maruti Suzuki sold 764‚842 cars‚ of which 53‚024 were exported. In all‚ over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models‚ Maruti 800‚ Alto‚ Maruti Alto 800‚ WagonR‚ Estilo‚ A-star‚Ritz‚ Swift‚ Swift DZire‚ SX4‚ Omni‚ Eeco‚ Gypsy‚ Grand Vitara‚ Kizashi and the newly launched Ertiga. Swift‚ Swift DZire‚ A-star and SX4 are manufactured in Manesar‚ Grand Vitara and Kizashi are imported
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SCM in Maruti Suzuki India Limited SCM in Maruti Suzuki India Limited Maruti Suzuki India Limited (MSIL) has very efficient process with its suppliers to develop new products‚ achieve high localization levels‚ and reduce cost. It has a strong base of over 250 suppliers including 16 JV companies where the company has strategic equity stake. More than 3/4th of the company ’s suppliers are located in the 100 kms of radius from its manufacturing facilities. Most of the JVs are situated in the Suppliers
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Value Proposition: Green Spray TM is going to prop up the growth of plants naturally and make rebellion in farming sector lessening the harvesting time as well as escalating the productivity. It is not a chemical‚ its’ a natural one. Scenario: Bangladesh is primarily an agrarian economy. Agriculture is the single largest producing sector of economy since it comprises about 30% of the country’s GDP and employing around 60% of the total labour force. The performance of this sector has an overwhelming
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Explain just what makes a great value proposition. How are great value propositions developed and how are they used in planning the marketing mix. In answering this question illustrate your answer through use of a good example where a strong value proposition has been employed. [Notice: this is the answer which is recommended to consider as a reference only when there is no relevant material or knowledge can refer to from your lectures or textbook. Besides‚ the ‘great’ here as I understand means
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Designing a Value Proposition Sanna Choudhary sannakc@gmail.com School of Electrical Engineering and Computer Sciences National University of Sciences and Technology Agenda • • • • • What is a value proposition? Examples Dimensions of value Design Process Key Takeaways A value proposition is a statement of the unique benefits delivered by your offering to the target customer A value proposition is a hypothesis that your offering will bring certain values to a target
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Value Proposition Your value proposition can equip you with the following benefits to your business: * Create a strong differential between you and your competitors * Increase not only the quantity but the quality of prospective leads * Gain market share in your targeted segments * Assist you in enhancing tools that will help you close more business * Improve your operation efficiency iPod vs. Other MP3 Players - As early as 1996 MP3 players were available to the public for
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Value Proposition Assignment The Bad ones:- McKinsey’s Corporate Finance Site : Our value proposition rests on an unrivalled package of strategic‚ transactional and financial advisory services‚ uniquely linked with independent judgement and deep industrial/commercial insight. Our reward is not “transaction-based”‚ so we can maintain genuine objectivity in our client’s long-term interest. In negotiating and carrying out an engagement for a client‚ we participate fully in the client’s corporate thinking
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“while working to enhance shareholder wealth ‚ Maruti Suzuki will regularly engage with all stakeholders to assess their needs and through its products‚ services ‚ conduct and management initiatives ‚ promote their sustained growth and well being Policy Guidelines Company will follow responsible business practices in all its function and operations and will strive to implement them at its suppliers‚ dealers and other business partners. Company will continue to remain ahead of law in pursuit of
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Artificial intelligence Artificial intelligence (AI) is the intelligence of machines and robots and the branch of computer science that aims to create it. It is "the study and design of intelligent agents" where an intelligent agent is a system that perceives its environment and takes actions that maximize its chances of success. John McCarthy‚ who coined the term in 1955‚ defines it as "the science and engineering of making intelligent machines." Artificial intelligence is used for logistics
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