Tomas Bata University in Zlín Faculty of Management and Economics Presentation on The L’Oréal Group ( the company for beauty) Subject: English language Elaborated by: Sandra Antičová Group: I 21/F Introduction Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience
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company is based on 6 founding values: 1.Responsibility 2.Passion 3.Innovation 4.Entrepreneurial Spirit 5.Open-Mindedness 6.Excellence Their passion of creating beauty products means seeking to understand others‚ knowing how to listen to them‚ apprehending their traditions‚ anticipating their needs‚ without this passion L’Oreal would never been possible‚ their mission is to value what the consumers wants. Innovation is also one of the companies founding values‚ they have always keep in mind that
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Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary & Table of Contents L ’Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L ’Oreal brand name‚ and Ambre Solaire under the Garnier Institute brand name. L ’Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele
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........................................... XX I List of figures List of figures FIGURE 1: HISTORY OF L´ORÉAL STEP-BY-STEP .................................... 3 FIGURE 2: L´ORÉAL AROUND THE WORLD
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L¡¦Oreal Nederland B.V. Pertinent Facts L¡¦Oreal is the largest cosmetics company in the world. In 1992 the L¡¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris‚ it have subsidiaries in over 100 countries. In 1992‚ its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries‚ excluding France) provided 42%‚ and the U.S
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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L’ Oreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income
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Value Proposition: Green Spray TM is going to prop up the growth of plants naturally and make rebellion in farming sector lessening the harvesting time as well as escalating the productivity. It is not a chemical‚ its’ a natural one. Scenario: Bangladesh is primarily an agrarian economy. Agriculture is the single largest producing sector of economy since it comprises about 30% of the country’s GDP and employing around 60% of the total labour force. The performance of this sector has an overwhelming
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Explain just what makes a great value proposition. How are great value propositions developed and how are they used in planning the marketing mix. In answering this question illustrate your answer through use of a good example where a strong value proposition has been employed. [Notice: this is the answer which is recommended to consider as a reference only when there is no relevant material or knowledge can refer to from your lectures or textbook. Besides‚ the ‘great’ here as I understand means
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Designing a Value Proposition Sanna Choudhary sannakc@gmail.com School of Electrical Engineering and Computer Sciences National University of Sciences and Technology Agenda • • • • • What is a value proposition? Examples Dimensions of value Design Process Key Takeaways A value proposition is a statement of the unique benefits delivered by your offering to the target customer A value proposition is a hypothesis that your offering will bring certain values to a target
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