Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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PROCTER AND GAMBLE (P&G) 1. Company Profiles The name P&G combines William Procter with James Gamble - Procter & Gamble. On April 12‚ 1837‚ they started producing and selling their soap and candles. On August 22‚ they formalized their business relationship by pledging $3‚596.47 a piece. The formal partnership agreement is signed on October 31‚ 1837 what began in 1850 as a small‚ family-operated Soap and Candle Company now provides personal care of superior quality and value to consumers
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Procter and GambleSynapsis:Procter and Gamble has been available for hundred and seventy years with its shared beliefs in management norms; hiring only good people of high character‚ treating them as individuals with individual talents and life goals‚ and providing work environment that encourages and rewards individual achievements. Procter and Gamble’s broad and accumulated industry experience and business knowledge has been formalized and institutionalized as management principles and policies
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Procter and Gamble Case Study Procter & Gamble Executive summary: Procter and gamble is one of the most successful companies in the world. the company markets its brands in more than 140 countries‚ and had net earnings of $1.6 billions in 1990.the Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990.it was recognized as a leader in the Canadian packaged-goods industry‚ and its customers brands led in most of the categories in which the company competed
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PROCTER & GAMBLE (P&G) Going Local: Procter & Gamble’s Homegrown Success in Japan Key Points • Carries out extensive local market R&D and also uses what is develops elsewhere in the region • Produces and distributes goods locally‚ tailoring processes to fit Japan’s market • Chose to base itself in Kansai • Remains committed to Japan despite strong competition • Continues to expand into new product lines through strategic M&A Procter & Gamble entered Japan in 1972 when it started a ¥2 billion joint
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1. Introduction Procter & Gamble (P&G) is an American multinational corporation founded in 1837 headquartered in downtown Cincinnati‚ Ohio and manufactures a wide range of consumer goods. P&G’s annual sales are $50 billion and it has about 54 percent of consumer product business in United States. P&G sells more than 300 brands including soap‚ pet food‚ Tide‚ Pampers‚ Crisco‚ and Folgers. They exist in 160 countries. 2. Analysis When they started to open up to the world‚ their business strategy
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Daniel V. Cenia Advance Marketing Management Case Study Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel
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1 Established in 1837‚ Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents‚ abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household ’s sundries and personal care products. It ’s marketing strategies and judgements towards different
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Procter and Gamble HISTORY American multinational consumer goods co. Headquarters: Cincinnati‚ OH Founded 1839 2012 $83.68B dollars in sales High 3Q 2010 earnings made analysts question if it was attributed to P&G lowering product prices. There are consistent price increases and decreases within the markets of Procter and Gamble. Reverts to pre-crisis 2008 when in inflation in central and Eastern Europe was still climbing. P&G raised prices during this time to off-set inflation
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9-404-124 REV: JULY 12‚ 2005 THOMAS J. DELONG‚ WARREN BRACKIN‚ ALEX CABAÑAS‚ PHIL SHELLHAMMER‚ DAVID L. AGER Procter & Gamble: Global Business Services Dave Walker‚ vice president of Business Service Opportunities and chairman of the Governance Team at Procter & Gamble‚ sat and stared at the reports and presentations that were piled on his desk. As head of the Governance Team‚ Walker was responsible for leading a lengthy review aimed at answering one question: “What should P&G do with its
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