| | Home Depot’s Business Strategy Home Depot ’s target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive‚ Home Depot was successful at using a combination strategy. First‚ Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins‚ while instituting a high
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INTRODUCTION Home Depot‚ Inc. first opened its doors in June of 1979 in Atlanta‚ Georgia under the owners of Bernie Marcus and Arthur Blank. They had the vision of a one-stop shop for every need a do-it-yourself customer might have. The first few stores were around 60‚000 square feet and they used empty boxes to give the illusion of more products on their shelves. Home Depot quickly became a popular home improvement warehouse throughout the country and revolutionized the do-it-yourself industry. Home Depot’s
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The Home Depot is the largest home improvement retailer in the Unites states with 2252 stores across the globe and the fourth largest retailer. Home Depot is a Fortune 500 company currently ranked number 35.The home depot was founded in 1978 by Bernie Marcus‚ Arthur Blank and Pat Farrah.Today‚ Home Depot‘s stores stock up to 35000 different kinds of building materials and lawn and garden products. The chief executive officer (CEO) and chairman of Home Depot is Frank Blake .Headquarter of Home Depot
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Executive Summary Submitted By: Usman Riaz Industry & Company Description Home Depot is a home improvement and construction company. It has its headquarters located in Georgia‚ Atlanta. Founded in 1978‚ Home Depot is the largest home improvement retailer in the United States with 2248 stores. This includes 1976 stores in US and the rest in Canada‚ Mexico‚ China‚ UK‚ Argentina and Chile. Home Depot serves three primary customer groups; do-it-yourself (D-I-Y)‚ do-it-for-me (D-I-F-M)
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MGMT 407 HOME DEPOT ANALYSIS- CASE 1 Home Depot: Building Towards Success 1. The Home Depot gives back through volunteerism‚ philanthropy‚ product donations and sharing expertise. The Home Depot is in the home improvement business and their goal is to provide the highest level of service‚ the broadest selection of products and the most competitive prices. Home Depot is a values-driven company. The above sentence is the mission statement of The Home Depot. The mission statement itself
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Team Project #1 Home Depot‚ Inc. in the New Millennium (HBS 9-101-117) Question 1. Assess Home Depot’s financial performance from 1986 to 1999. What explains the decline in performance in 2000? (See Question #1 Exhibit) The slowing economy in 2000 combined with Home Depot’s aggressive expansion efforts was the reason for Home Depot’s poor financial performance. Between June 1999 and May 2000‚ the FED had raised interest rates six times – or a total of 1.75 percentage points – in an effort
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1. Evaluate Home Depot’s business strategy. Do you think it is a viable strategy in the long run? There are three aspects of strategy can be analyzed‚ mainly industry analysis‚ competitive analysis and corporate analysis. Since Home Depot carries only one business‚ corporate strategy analysis is not relevant for this question. 2.1 Industry Analysis The Home Depot is the leader in the industry‚ but the market share is almost negligible (0.9%). However‚ it obtained 62% growth in 1985 which
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MIDTERM – THE HOME DEPOT’S ORGANIZATIONAL COMMUNICATION Organization Communications Mgmt 305 Potomac College Abstract This paper will analyze the culture of The Home Depot and its communication practices. This will be accomplished by examining the dimensions of the organization’s structure. The Home Depot’s sociability‚ power distribution and job autonomy‚ degree of structure‚ achievement rewards‚ opportunities for growth‚ tolerance for risk and change‚ conflict tolerance‚ and emotional
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Business Finance Final project paper 03-14/14 The Home depot financial report Table of contents Company introduction..............2 Executive summary...................2 Company financial position.......3 Questions from assignments.......3-4 Graph with weekly analysis..........6 Weekly analysis of the change in the price of your stock...7 A weekly analysis of the change in the S&P 500....7 Major competitors....7
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Home depot Case Study analysis 1) In the case of Home Depot‚ I feel the two values that seem more concurrent are Universalism and Benevolence. Through the very tough economic conditions Frank Blake remained very loyal to his staff‚ he took care of them during the market downfall by lowering sales and profit target that hourly employees were to meet to receive bonuses. This inspired workers to want to meet goals that were much more realistic‚ and had great rewards. This also generated a higher
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