L/O/G/O Ontela PicDeck 4th Group Marketing Management F121 Group Member • • • • • • Amira Islamie Bayu Pahala Radityo Bhagas Arga Saputra Dwi Hermiyati Ferry Cahyadiputra Irreza Contents Ontela PicDeck Case 1 What is Ontela ? 2 Why Ontela PicDeck doing research 3 How How are Market Segment Best Defined? 4 A Five Step Process : Choosing Attractive Market Five What is Ontela ? ● Ontela is a start-up company founded in 2006 in Seattle • In 2008
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Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs‚ Real needs‚ Unstated needs‚ Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom
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self-sentiment could be described in one phrase: It’s all about me. By developing an “individualistic and resilient” heroine for the campaign‚ Ogilvy tapped into this sentiment. The focus on self-expression and “coolness” would place them into the VALS category of Experiencers. Achievement and Success – By creating a central character designed around the target audience’s aspirational ideal (an attractive urban fashion
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Consumer Behavior Subject Lecturer : Mrs. Dr. Mustika Purwanegara. “COSTUMER PROFILE PAPER” Created by : Nita Desirianti (29109084)‚ Diana M. Elius (29109100)‚ Prima Satria (29109363)‚ Christy K (29109009 ) ORGANIC VEGETABLES INTRODUCTION Basic needs such as eating‚ drinking and shelter‚ which are defined as physiological needs‚ form the basis of human needs. For a healthy and balanced living‚ one has to consume basic food products‚ which fresh fruit and vegetables are a part of it
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as well as having wrinkle-free and blemish-less skin. I believe this ad targets both males and females (preferably couples). Just from the general layout of the ad I would suggest that the target audience is composed of outer-directed consumers: “Achievers”‚ couples between the ages of 25-54 years old (with the majority being 35 and older). If the audience is female‚ then the angle of the subject and close-up focuses attention on the hearings‚ necklace‚ ring all made of black pearls; nevertheless
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Chapter 8: Identifying Market Segments and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads
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http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/index.htm Strategic Business Insights Strategic Business Insights. (2011). Experiencers. Retrieved May 25‚ 2011‚ from http://www.strategicbusinessinsights.com: http://www.strategicbusinessinsights.com/vals/ustypes/experiencers.shtml Virtual focus inc. (2011‚ ongoing) Hosting‚ e-commerce‚ web design. Retrieved from http://www.vcart.com/ Virtual focus inc
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com/marketing/market/segmentation/ Mohammed‚ R Schmitt‚ B. (1996‚ October 4). Who is the Chinese Consumer? Retrieved March 1‚ 2012‚ from China Europe International Business School: http://www.ceibs.edu/faculty/bat_chair/Speech.PDF US Framework and the VALS Types Associated Press (2012‚ February 18). China acuerda reducir barreras a cine estadounidense. LaPrensa. Retrieved March 9‚ 2012‚ from http://www.laprensa.com.ni/2012/02/18/vida/91154-china-acuerda-reducir-barreras China Market Research Gross‚
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GTA 5 Genre: Action This game is an action game in which you . You can tell this by the images on the cover. E.g. cars‚ wild dog‚ helicopter‚ speeding motorbike‚ 2 men with guns‚ a man with a mask‚ a woman looking flirty‚ a man on a speed boat‚ all relate to things The title is in the middle with white bold text. The ‘V’ next to the text shows that this is the fifth game of the GTA brand. The logo of the company is in the right bottom corner of the cover which is Rockstar Games‚ who are known
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AGENDA !"!#$%&’!()$**+‚-( 1.! Background and Key Facts 2.! SWOT Analysis 3.! Strategy & Goals 4.! Action Plan 5.! Project Time-Line KEY FACTS !"!#$%&’!()$**+‚-( •! Topshop is a retailer of women’s fashion and clothing‚ with the extra store Topman that sells cloths for men. •! With 300 stores in Britain and 100 international outlets (all franchises) in Asia‚ Europe and Latin America. •! The chain made around $200M profit (before tax) in 2008 on revenues of $1.14 billion. •! The United States
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