Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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The Swine Flu is a serious infection that has been known to kill people over the world. In the United States alone we‚ have had our fair cases and scares from this infection. The first report of the swine flu in the United States was in 2009. It is no surprise that ever since then Americans have been afraid because the swine flu has the same symptoms as the original flu. This will be explained what these symptoms are in a moment. What I will also inform everyone about is how long is has been a problem
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Utilitarianism Valeria Ornelas Grand Canyon University: PHI 305 10/30/14 John Stuart Mill’s Moral Theory John Stuart Mill‚ a philosopher and political economist‚ is known today as one of the most influential sponsors for Utilitarianism. His moral theory tends to go along with a “Utilitarian rubric” (Fitzpatrick‚ 2006) and thus holds that the theory is based on how to define right and wrong in terms of happiness. For Mill‚ “actions are right in proportion as they tend to promote happiness‚ wrong
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I think Utilitarianism is the most morally right thing to do in situations where human lives are involved. I believe this because in a situation where you can either save nine humans lives but you have to kill one or you just don’t do anything and let the nine people die and one survive I think it is only logical to pick the option where you save the most lives. However some people will say that using utilitarianism shouldn’t be used because you would be regarded as a murder which is a sin and is
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of the biochemical produced a cure causing thousands of lives to be saved‚ then this may make him a good person. The result of this biochemical produced happiness for the masses by saving lives and curing disease. Considering the principle of utilitarianism is pleasure of the masses‚ the result of his actions would now be considered moral due to the amount of happiness that was produced. Although this may be a simple explanation of the scenario‚ other factors must be taken into account‚ such as
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UTILITARIANISM Utilitarianism is an ethical theory that holds that an action is right if it produces‚ or if it tends to produce‚ the greatest amount of good for the greatest number of people affected by the action. Otherwise the action is wrong. This cost-benefit analysis is a form of utility calculation. People in business theory use utility curves to plot the results of various actions‚ choosing those that maximize whatever it is that they wish to achieve. This utility approach is not foreign
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The H1N1 virus (swine influenza) is a novel infection that has not earlier been known in North America. It has recently‚ however‚ infected a number of people in the United States and Mexico. Swine flu is actually a respiratory virus of pigs which was first identified in 1918 and although historic diffusion to human beings has been sporadic‚ the infection rate in humans is intensifying at present (Barnes‚ 2008). The H1N1 virus‚ just like seasonal influenza‚ is simply spread by the minute drops
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HADM 5132 Managerial epidemiology Review of the article Understanding of swine flu Submitted by Review of the Article UNDERSTANDING OF SWINE FLU In the first section of the article author Henry I miller discuss about the extent and impact of swine flu which is epidemic. It is originated in Mexico and spreads rapidly too many countries and parts of us. The epidemiology of such disease outbreak is like a jigsaw puzzle. Within short period of time many number of cases reported in many countries
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Constitution because they believed it would bring a strong central government‚ which they absolutely did not like. Anti Federalist believed that a strong central government would bring tyranny and violate the citizen’s natural rights. One of the biggest objections the Anti federalists had towards the Constitution was the Elastic clause. Said clause stated that the government was able to do anything that’s“ necessary and proper” to protect the nation. The Anti Feds viewed this as giving the government boundless
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to others. A good state of affairs is based off of a matter of opinion. What some consider “good” affairs; others may consider “poor”. The statement‚ there is no single objective sense of a good state of affairs holds truth. Philippa Foot’s Utilitarianism and the Virtues states‚ “ It can never be right to prefer a worse state of affairs to a better” (198). Foot is correct‚ however‚ this statement doesn’t say what specifically would be considered worse or better. If Jenny‚ the green thumbed outdoors
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