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    Comparing Direct and Indirect Utilitarianism British philosopher‚ John Stuart Mill‚ served many years as a member of parliament and worked diligently to bring forth liberal ideas. Amongst these ideas was the distinction of utilitarianism‚ or the act of doing what is right for the greatest number of people. Yet‚ just discussing the idea of right versus wrong for the masses was not enough‚ Mill’s determined there were two forms of utilitarianism; act‚ the direct form‚ or sanction‚ the indirect form

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    at the second half of the semester‚ utilitarianism‚ deontology‚ and virtue‚ I think the virtue theory is the most accurate of them all. The theory says a person is determined good or bad based on their character. I think that is most accurate because if a person is constantly acting badly‚ then they would be considered a bad person. If a person is constantly acting good‚ then they will be considered a good person. Looking at the other two theories‚ utilitarianism doesn’t seem wrong to me‚ but it isn’t

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    E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location

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    A) Explain the main strengths of Mills Utilitarianism? With rule utilitarianism you first have to agree to the general rule then after you apply it to specific cases. Some people see Mill as a rule utilitarian‚ which means that you act in accordance with those rules which‚ if generally followed‚ would provide the greatest general balance of pleasure over pain. This rule is also in line with how society works in the way that most people would prefer to cause pleasure rather than pain. Mill separates

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    the key features of utilitarianism The theory of utilitarianism was developed by and associated by Jeremy Bentham and utilitarianism is a teleological ethical theory where the moral value of an action can be judged by its consequences. Three main philosophers have come up with different types of utilitarianism. Jeremy Bentham introducing Act Utilitarianism and John Stuart Mill trying to improve the flaws that he encountered with Bentham’s theory with his Rule Utilitarianism and lastly‚ Peter Singer

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    Utilitarianism is an ethical theory coined by an English philosopher who lived during the late 1700’s name Jeremy Bentham. Bentham believed in the principle that human beings should be motivated by pain and pleasure; he said “Nature has placed mankind under the governance of two sovereign masters‚ pain and pleasure” this meant that every human being’s goal in life should be to pursue pleasure and avoid pain and that these should be defining factors of what is moral. Utilitarianism is strongly based

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    There have been scholars who have Normative ethics: conventional ethical theories: Virtue ethics‚ Deontology and utilitarianism. Virtues ethics focuses on the person not the act. Virtue ethics de-emphasises rules‚ consequences and acts. Aristotle agreed with Socrates and Plato that virtues are central to a well-lived life. He believes that an ethical person was the man of virtues. Virtue is the mean between two extremes. There is no univocal definition of ethics which is also known as moral philosophy

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    And some are beautifully simple and extremely hard to argue against‚ such as utilitarianism. Utilitarianism is an ethical philosophy which seeks to maximize well-being for the largest amount of people. This means that if you can secure pleasure at no moral cost‚ you should do so. It also means that if you can prevent displeasure for others without sacrificing anything of equal moral value‚ you should. In Utilitarianism the key is the well-being for the entire population. You are an individual in

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    1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email ‚ search ‚chatting groups ‚ blogs ‚for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . - 2 . Given the example of Atari and Nintendo games‚ which one was the first

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    covered in class that I started to assess are the categorical imperative and utilitarianism‚ both of which offer an approach to decision making in the context of social and interpersonal relationships. In this with in depth understanding of both that Kantian ethics is much easily appreciated than the ethics of utilitarianism as Kantian ethics apply to everyone yet both ethical approaches lead to faults. Utilitarianism is the moral theory that brings upon the greatest happiness. This theory illustrates

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