Globalization and Nike‚ Inc. Industry Overview The athletic footwear industry has experienced significant growth over the last two decades. Since 2001‚ consumers in the United States have spent more than $13 billion and have purchased over 300 million pair of athletic shoes. While the industry is highly segmented by sport category‚ models and price‚ a few large players dominate the branded shoe segment. The top ten-footwear companies control over 70 percent of the market share for global athletic
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Deontology Deontology steps in where utilitarianism fails‚ utilitarianism fails in the idea that there are absolutely morally forbidden actions. But‚ in reality‚ even the worst actions are not always wrong‚ given extreme circumstances. Deontology is all about duty and moral laws. For instance‚ if a person does a good act‚ and it has a good outcome‚ from a utilitarianistic view‚ this person was right. However‚ in deontological view‚ this person is only right if the decision was made or action
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NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading
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Utilitarianism and the Lonesome Stranger Utilitarianism is the ethical theory that believes one should do what will promote the greatest utility for as many people as possible‚ that utility is often considered to be happiness or pleasure. There are different kinds of utilitarian views; hedonistic‚ preference‚ rule‚ and act to name a few‚ but they all have the same main objective. This theory does indeed seem good at first‚ but it is flawed. The case of the lonesome stranger challenges utilitarianism
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created the utilitarianism school of thought‚ which is an incredibly useful ethical position. It can be most effectively defined by Wikipedia‚ "Utilitarianism is the idea that the moral worth of an action is solely determined by its contribution to overall utility." Utilitarianism has many benefits‚ but those benefits are harmonized with some major flaws. I will discuss the founding fathers of utilitarianism‚ the strengths and weaknesses of act-utilitarianism and rule-utilitarianism‚ other forms
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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Supply Chain: Nike‚ Inc. Mariapaz D. Ruiz University of Phoenix MBA 550 Supply Chain: Nike‚ Inc. The supply chain plays a critical role in the transformation and global growth of a company especially in the current economic situation. The global supply chain is the transformation flow linking the raw materials‚ parts suppliers‚ manufacturers‚ and service support operations into products and services and distributing these products locally for consumers (Chase
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The prominant criticism of Utilitarianism is that it is extremely hard to predict the results of an action. The outcomes of all situations are hard to predict‚ so how can we possibly apply the rule of the greatest happiness for the greatest number if we do not know who will benefit most? It is also difficult to decide whether an outcome is morally good or bad. People have contrasting opinions on what they think is right or wrong and it depends on the individual who is making the decision. This causes
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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