NIKE Case Study Krystle Guerrero University of Phoenix MGT 448 Professor Michael Ladah The Nike Corporation is the world’s leading supplier of athletic shoes and apparel. The company takes its name from the Greek goddess of victory‚ and has fulfilled its reputation of being victorious in the sporting good industry for over a decade. Nike has amassed skyrocketing production numbers through independently contracting companies outside of the United States to manufacture
Premium Employment Sweatshop Athletic shoe
BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
Premium Brand Brand management
Utilitarianism and Deontology support the legalization of marijuana‚ it produces a greater good for the economy‚ health‚ and positive effect on people’s happiness. The law of duty would be moral‚ and legalizing marijuana stimulates jobs‚ reduces crime rates‚ helps medically‚ and economically produces money. As a Utilitarian‚ they believe that the best action is the one the maximizes utility‚ and in this argument marijuana is a utility that could benefit for the greater good of human beings. In Deontology
Premium Ethics Law Morality
Utilitarianism and Aristotelian Ethics John Stuart Mill and Aristotle are two of the most notable philosophers in history to date. Between Mill’s Utilitarianism and Aristotle’s virtue ethics you can see a large portion our cultures ethics today. Their philosophies are apparent in contemporary everyday life. Aristotle has written several pieces on virtue and friendship. The two most notable works being the Magna Moralia and the Eudemian Ethics. However‚ his Nicomachean Ethics were by far the
Premium Nicomachean Ethics Virtue Ethics
worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product categoryincludes running‚ basketball‚ childrens‚ cross-training and womens shoes. It also
Premium Nike, Inc. Athletic shoe Strategic management
GROUP ASSIGNMENT [pic] “What Is Indonesia?” [pic] Edwin Sucipto Koeswono 34405019 Indriani Puspitasari 34405024 Herman Soerjadi 34405038 Go Devi Lona 34405042 Gilang Prasetiyo 3440504 Introduction Indonesia is the fourth most populous country in the world. Indonesia is also considered as largest archipelago which consists of 17‚508 islands. For the reason that Indonesia is an archipelago‚ the diversity between
Premium Indonesia Economics
Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide‚ they have countless of competitors‚ including many domestic local firm. However‚ not all of these companies have the power to compete with Nike‚ only a few international companies are Nike¡¦s major competitors‚ for instance‚ Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product:
Premium Athletic shoe Nike, Inc. Michael Jordan
beliefs. You have to ask yourself what is more important to you‚ is it morally right to pleasure the masses even if it causes harm to some people which is Mills Utilitarianism theory or do you do what is logically and morally right according to universal law like Kant’s deontological theory. In Bernard Williams experiment against Utilitarianism Jim is put in a very difficult situation with only two options and can either not kill any of the Indians or kill one of them himself. In this scenario their
Premium Immanuel Kant Deontological ethics Morality
Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week‚ implementing proper ventilation systems to filter out toxic fumes
Premium Public relations Public Factory
Do you think the criticism of Nike is fair‚ considering that the host countries are in dire needs of creating jobs?Yes and no. In a pure capitalist economic system employers will seek to pay workers as little in cash and benefits as possible and will locate his plant in the location that incurs the least cost. That being said there is a certain moral consideration to pay a wage that allows the worker to reasonably support themselves and their dependents. Lastly you should consider Henry Ford’s Famous
Free Capitalism Economic system Wage