“Utilitarianism is not compatible with a religious approach to ethics” To what extent is this a fair statement? Ultimately utilitarianism is a way of improving the lives of most people‚ and religious ethics also aims to act out of compassion and love to improve the lives of others. For example‚ Christianity has certain rules that benefit those in society. We know that they work as many of those rules are tied in with the laws of the country. For instance‚ Murder and stealing are both illegal and
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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I think Utilitarianism is the most morally right thing to do in situations where human lives are involved. I believe this because in a situation where you can either save nine humans lives but you have to kill one or you just don’t do anything and let the nine people die and one survive I think it is only logical to pick the option where you save the most lives. However some people will say that using utilitarianism shouldn’t be used because you would be regarded as a murder which is a sin and is
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Executive Summary The company strategy that Nike uses is an ingenious one. A strategy that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes‚ Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U.S.‚ places like Taiwan and South Korea. With 86% of its products being produced in one of those two countries and Nike employing a large number of people who
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Nike. The Positioning statement of Nike is “For serious athletes‚ Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment‚ Nike‚ one of the global leaders in sporting goods industry‚ has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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Nike’s mission statement is simple: To bring inspiration and innovation to every athlete in the world. If you have a body‚ you are an athlete. (NIKE) Nike originated because of two men‚ Bill Bowerman and Phil Knight. Bowerman was the Track and Field coach at the University of Oregon‚ while Knight was one of his runners. Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Upon Graduating‚ Knight felt that high performance running shoes could be produced in
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their supply chain and leverage the power of sport to change lives. The role of government‚ business‚ communities‚ politics‚ media are all shifting and therefore Nike needs to shift too. Nike has a desire to develop greener‚ smarter and better products‚ communities and economies which is why “innovate for a better world” is important. Nike challenges and empowers their designers to consider the environmental impact of everything that are involved in developing a product. Their design called “considered
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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of the biochemical produced a cure causing thousands of lives to be saved‚ then this may make him a good person. The result of this biochemical produced happiness for the masses by saving lives and curing disease. Considering the principle of utilitarianism is pleasure of the masses‚ the result of his actions would now be considered moral due to the amount of happiness that was produced. Although this may be a simple explanation of the scenario‚ other factors must be taken into account‚ such as
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