Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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The philosophical theory that I choose to do is called “utilitarianism”. In a brief sentence‚ utilitarianism means the greatest good for the greatest number of people. Basically what this means is‚ doing the right thing is based on how many people your action benefits rather than how much it benefits you. According to the Oxford American Dictionary utility means “the state of being useful‚ profitable‚ or beneficial”(oxford dictionary‚2013). The whole theory is all about how much it benefits and
Free Utilitarianism Jeremy Bentham John Stuart Mill
Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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“What is Utilitarianism?” Ask a passerby to describe his personal morality‚ and you’ll likely get a complicated explanation filled with ifs‚ ands‚ and buts. Ask a utilitarian‚ and he can give a six-word response: greatest good for the greatest number. Of course‚ utilitarianism is not that simple. Like any philosophical system‚ it is the subject of endless debate. Still‚ for the average reader who is unfamiliar with the jargon that characterizes most philosophy‚ utilitarianism can be a useful tool
Free Utilitarianism Jeremy Bentham John Stuart Mill
March 26‚ 2013 Word Count = 1115 In the beginning of Utilitarianism John Stuart Mill states that throughout history very little progress has been made towards developing a set of moral standards to judge what is morally right or wrong. Although a certain disagreement about such foundations can also be found in the most “certain” sciences‚ in those areas truths can still have meaning without understanding the principles underlying them. On the other hand‚ in philosophy‚ where all actions exist
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Utilitarianism is a teleological theory in normative ethics‚ this essentially means that the theory is one in which looks at the consequences of an action to determine if it is right or wrong. The theory of Utilitarianism mainly derives from the concept of utility which in this context is defined as something which is beneficial or conducive to the well-being of the maximum number. There are two main scholars of Utilitarianism‚ one of which is Jeremy Bentham and who is regarded as the founder of
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by the name utilitarianism. Utilitarianism is the view that actions are morally acceptable if and only if they produce at least as much happiness as any other available action. The more happiness and less suffering that results from our actions‚ the better the action is and the right action is the one that produces the greatest balance of happiness over suffering. Utilitarianism can be broken up into two parts‚ a theory of what is valuable and a theory of right action. Utilitarianism is a way of
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This essay certainly made your stance on the questions asked known. I appreciated the quick reference to utilitarianism and Kantianism when tackling the first question‚ however‚ some further expansion was definitely needed. In the laborer’s example‚ it is important to know that such strict personal accountability would not work in White-Collar jobs. It is standard for White-Collar workers to be indemnified by their company for any problems that may arise while performing within the capacity of their
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I will argue for the truth of utilitarianism. In my opinion‚ the most interesting version of utilitarianism is hedonistic utilitarianism. It is the most interesting because it defies logic and rationale in favor of impulsion decision making. Hedonistic utilitarianism is the most interesting version because it is tied more intrinsically into the wellbeing of an organism‚ specifically humans‚ than any other alternatives of utilitarianism. Other forms of utilitarianism are wide-ranging and in my opinion
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Utilitarianism derives itself from a combination of hedonism and consequentialism. Hedonism suggests that consequences are good as long as they lead to pleasure‚ which is the ultimate good in the case of utilitarianism. On the other hand‚ consequentialism argues that the right action is the one that produces the best consequences‚ and maximizes utility. Mill argues that the only factor relevant to actions is the amount of pleasure or pain produced‚ not the motives that propel action. Utilitarianism
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