5. Relativism Many different ideas have been given the name ‘relativism’‚ and the term has been used to pillory all sorts of views (sometimes for good reasons‚ sometimes for bad ones). It is mere posturing to say that you are for or against “relativism” unless you say what you mean by the term. Here I want mainly to discuss (and to criticize) a view I have encountered among students in philosophy courses‚ who say things like this: "What anyone believes is true for that person. What you believe
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Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering
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Utilitarianism In his book‚ J.S. Mill attempts to build on Jeremy Bentham’s original idea of Utilitarianism. His definition of the moral theory is one that is grounded in Bentham’s original work but also extends to include remarks to criticisms of Utilitarianism. Mill believes that‚ like Bentham‚ utility is what is valuable to society. Utility‚ according to Mill‚ is the promotion of pleasure or the absence of pain. He defines this as happiness‚ which is why he refers to utility as the Greatest
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go to battle and win‚we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia‚China‚Taiwan‚India Thailand‚Veitnam‚Pakistan ‚Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of
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of people affected by it. According to Bentham‚ utilitarianism is the greatest happiness or greatest felicity principle. There are many types of this theory which include act vs. rule‚ two level‚ motive‚ negative and average vs. total. (Clifford G.‚ John C. 2009) In act utilitarianism‚ when people have to make choices‚ they should consider the consequences of each choice and then choose that which will generate much pleasure. The rule utilitarianism looks at the rules of actions which are potential
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UTILITARIANISM Utilitarianism is an ethical theory that holds that an action is right if it produces‚ or if it tends to produce‚ the greatest amount of good for the greatest number of people affected by the action. Otherwise the action is wrong. This cost-benefit analysis is a form of utility calculation. People in business theory use utility curves to plot the results of various actions‚ choosing those that maximize whatever it is that they wish to achieve. This utility approach is not foreign
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Utilitarianism is a moral theory that an action is morally right if that action produces the greatest of good and happiness for the most number of people. Therefore‚ one should act if and only if one’s action produce the greatest possible balance of good and happiness over bad and unhappiness. Being one of the method that people commonly use to decide the rightness and wrongness of an action‚ utilitarianism provides a clear guidelines of the determination an action’s rightness. In addition‚ utilitarianism
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Act utilitarianism states that‚ when faced with a choice‚ we must first consider the likely consequences of potential actions and‚ from that‚ choose to do what we believe will generate the most pleasure. The rule utilitarian‚ on the other hand‚ begins by looking at potential rules of action. To determine whether a rule should be followed‚ he or she looks at what would happen if it were constantly followed. If adherence to the rule produces more happiness than otherwise‚ it is a rule that morally
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NIKE: How they make their employees "Just Do It" Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh"
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“In the end utilitarianism is simply a moral justification for individual/group selfishness” Utilitarianism is a theory in which the quote by Jeremy Bentham applies “The greatest happiness to the greatest amount of people” which means that the best action is the one in which the most pleasure is given to the majority of people. The majority always wins rather than the minority and pleasure is the sole good whereas pain is the sole evil. On one hand this is classed as selfless as using utilitarianism
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