Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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Examine how utilitarian arguments might be applied to one issue of your choice? ACT UTILITARIANISM Act Utilitarian theories start with specific cases from which general principles can be deduced. Bentham’s Hedonic Calculus weighs up the following measures of the consequential pleasure/pain: CertaintyDurationExtentIntensityRemotenessRichnessPurity Situation 1 – Abortion would be morally right if the mother’s life is in danger. The period of the pain of the loss of the mother will be ongoing‚ the
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Get a Report Copy @ http://www.rnrmarketresearch.com/research-on-air-pollution-controlindustry-in-china-2013-2017-market-report.html Air pollution control industry is a typical policy guidance industry whose trend and demand are depended on national environmental protection policy and downstream fixed asset investment level. The industry has unique periodicity. China’s major air pollutants: sulfur dioxide‚ soot‚ industrial dust and nitrogen oxides. In 2010‚ the total volume of industrial
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I think that Singers conclusion with the famine in India differs from the conclusion that a Utilitarian might reach with regards to the “The Truth about Torture” in several ways. The difference between torturing a terrorist to protect the masses is consistent with Utilitarian Theory. Although Singer’s conclusion does appear to deviate from Utilitarian Theory‚ it actually follows some utilitarian moral principles in the fact that human greed in the western world‚ which is immoral‚ appears to
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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Nevertheless‚ there are significant differences between utilitarian and deontology. Utilitarians and deontology sometimes might arrive at variant answers to the question that whether it is ethical to implement a placebo-controlled trial for the purpose of testing whether the new drugs are efficient. Holding all other things constant‚ utilitarians might conclude that it is correct to conduct the placebo-controlled trial if the benefits outweigh the costs‚ while a deontologist would argue that it is
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706694 Utilitarian and retributive theory of punishment Utilitarian Theorists believe that punishment should be developed based on what is best for the public as a whole. Utilitarian theorists are forward looking as opposed to retribution theorists. The goal of utilitarian theorists is to prevent a crime from happening again. In a general sense this means that the punishment for a certain crime needs to be great than the possible reward for committing the crime. A utilitarian theorist believes
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Pollution is the introduction of contaminants into the natural environment that causes adverse change. Pollution can take the form of chemical substances or energy‚ such as noise‚ heat or light. Pollutants‚ the components of pollution‚ can be either foreign substances/energies or naturally occurring contaminants. Pollution is often classed as point source or nonpoint source pollution. Air pollution has always accompanied civilizations. Pollution started from the prehistoric times when man created
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The Utilitarian model‚ in its broadest sense‚ can be described as “the greatest good for the greatest number” (38). This way of thinking prioritizes the needs of the many over the needs of the few. There are three approaches to this model‚ the cost-benefit approach‚ the act Utilitarian approach‚ and the rule Utilitarian approach. In the first approach‚ the course of action that is chosen is the course that produces the greatest benefit relative to cost. The act approach deals with problems that don’t
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Pollution Pollution is the addition to the ecosystem of someting which has a detrimental effect on it. One of the most important causes of pollution is the high rate of energy usage by modern‚ growing populations. Different kinds of pollution are found. In this section we will discuss: 1. Air Pollution. 2. Water Pollution. 3. Land Pollution. Air Pollution Air pollution is the accumulation in the atmosphere of substances that‚ in sufficient concentrations‚ endanger human health or
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