five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production‚ product and selling‚ focus all on the product. The last two concepts marketing and societal marketing‚ focus on the customer. However‚ the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept‚ the production
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The Palace on Wheels was launched by RTDC (Rajasthan Tourism Development Corporation) and Indian Railways on the date of India Republic day 26th January in the year 1982 and decided to initiate it as a special heritage tourist train to Rajasthan. Since then‚ this luxury train in India has hosted people from all over the world. This Luxury Train of India won the PATA Gold Award in year 1987 and also voted the 4th best luxurious train in the world in year 2010 by global travel magazine Conde Nast.
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1) E-tailing (Electronic Retailing) One of the best example of this category is Amazon.com which is the most trusted and well-known site that sells a huge variety of products in the internet. A customer can buy through credit cards and the site will be sending the product that you bought. 2) Catalog and direct Mail Marketing This kind of retailing is done by sending catalogs ang mails to a prospect that you want to get‚ they vary from basic needs to luxurious things. Oneof the companies
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granted the impact retailing has on our lifestyle. IN fact‚ retailing‚ which is responsible for matching the individual demands of the consumer with vast quantities of supplies produced by a huge range of manufacturers‚ had made a significant contribution to the economic prosperity that we enjoy so much. The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector. In 2003‚ Fortune magazine’s poll of 1‚000 CEOs found Wal-Mart was the nation’s
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Behind the Wheel I slid into the cream pleather bucket seat‚ strapped the old black seatbelt across my chest‚ adjusted the mirrors‚ put one of the two keys for the vehicle into the ignition‚ stepped on the clutch‚ turned the key and felt the rumble and shake of the snorting engine. I set the CD face plate in its niche and tuned to my favorite station. I gazed over at my dad thinking‚ “I did it! I had purchased my car on my own!” I could barely hear my thoughts over the sound of the engine‚ but my
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AEON BIG business growth project and business opportunity in India market. By: Mohammad Syed Basri AEON Malaysia Program: EMBA Retailing Assignment: International Retailing Lecturer: Dr. Vincent Kong Submitted 26th October 2013 Table of contents Page1– Table of content 2- Acknowledgement & Abstract 3-4 Introduction 5- History -Japan 6- Aeon Big acquisition
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. 1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing;
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BTEC Extended Diploma Health and Social Care Unit 2: Equality‚ diversity and rights in health and social care. P1‚ P2‚ P3‚ M1- Concepts and discriminatory and anti-discriminatory practices. 6th November 2012 By Grace Kirby. Contents Page: Page 3 – 5 Part 1(P1): Explains concepts of equality‚ diversity and rights in relation to health and social care. Page 5 – 8 Part 2(P2): Describes discriminatory practices in health and social care. Page 9 - Part 3(P3): Describes the potential effects
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1.0 INTRODUCTION E-RETAILING Online retailing (also known as B2C or business-to-consumer e-commerce) is basically a Web-enabled interface between your company and your target consumer for selling products and services on the Web with the facility of online payment. Online retailing is the most famous and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and unique options of collecting customer data and analysing buying patterns
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retailers. Yet‚ unique Chinese cultural‚ business‚ and political environments have posed great challenges to transnational retailers operating in the Chinese market. Based on the fact that the localization strategy is critical for the success of retailing operations in China‚ it is necessary to diagnose localization blunders of transnational retailers. Therefore， the aim of the present study is to work out a high-level plan of successful localization strategies. By analyzing the status quo of Chinese
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