The approach of uses and gratifications approach‚ is one of the popular mass communication theories‚ severs as a theoretical background for this study. The uses and gratification approach target on the goal of the receiver‚ not the goal of the communicator (Severin & Tankard‚ 2001). In another way‚ the audiences use the media to fulfill certain needs. This approach is one of the most cited communication theories as best tool for analyzing new media technologies (Ebersole‚ 2000). Katz‚ Blumler‚
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Key Theory/Concept #1:Uses-and-Gratifications Model According to Dominick‚ the Uses-and-Gratifications Model posits that audience members have certain needs or drives that are satisfied by both non-media and media sources. The uses and gratifications then can be classified into six categories‚ one of which is cognition‚ which means the process of knowing something. The new media enables the government to provide services online‚ which boosts convenience for the people. For example‚ people living
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Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran‚ S.J.‚ Daris‚ D.K.‚ 2006) It emphasizes the audiences rather than the actual message because it more focuses on what audiences will do with the media instead of what media does to the people. Blumler and Katz’s Uses and Gratification
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CULTURAL IMPERIALISM Explanation of Theory: Cultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by Individual Interpretations: Western Civilization produces the majority of the media (film‚ news‚ comics‚ etc.) because they have the money to do so. The rest of the world purchases those productions because it is cheaper for them to do so rather than produce their own. Therefore‚ Third World countries
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Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific media to meet their particular needs. As opposed to other media theory that seeks to understand what the media do to individuals‚ UGT seeks to understand what individuals do with media. UGT as argued
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psychologists for PTSD. In the study of Blanchard‚ Hickling‚ Devineni‚ Veazey‚ Galovski‚ Mundy‚ Malta‚ and Buckley (2003)‚ researchers conducted an experiment on motor vehicle accident survivors to compare the effectiveness of CBT and other treatments. The use of CBT‚ essentially‚ is a combination of different cognitive and behavioral procedures (Blanchard et. al.‚ 2003). Relaxation training is required for every patient. After patients have successfully
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Use of Newspapers by Nigerian University Students Introduction Newspapers provide up-to-date information on local‚ state/ provincial‚ national‚ and world issues. They are among the most widely-read periodicals that are available and accessible to the vast majority of people of all ages and walks of life in any community. Every category of reader can find some important‚ current‚ and interesting information in newspapers. Today ’s newspapers use design elements that make information easily accessible
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Applied Game Theory Christophe Crombez Crombez: Applied Game Theory. 1 Applied Game Theory Introduction Crombez: Applied Game Theory. 2 What is Game Theory? • a way of analyzing strategic interactions • appropriate to study situations in which several people take decisions‚ and o their decisions affect each other’s payoffs • equivalent of decision theory o Crombez: Applied Game Theory. 3 Course Objectives • introduce you to game theory to understand papers that
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“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term is the indispensable pre-requisite for success.” Brian Tracy‚ a self-help author who also makes presentations on leadership skills‚ sales topics‚ managerial effectiveness‚ and business strategy‚ is correct on the topic of delayed gratification. According to Google Dictionary‚ delayed or deferred gratification is the ability to wait in order to obtain something that one wants
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A Theory of Religious Praxis Roy Lazar A Pastoral or Practical? The youngest branch of the oldest discipline of the academic world is Pastoral or Practical Theology. Is it pastoral or practical? Pastoral is from predominantly Catholic circle denoting a science dealing with the religious activities of the Christian community. Practical is from the German Reformation churches giving a theoretical framework for the life and action of a Christian community. Pastoral is derived from the Latin
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