Communications A Uses and Gratifications Approach As stated in Uses and Gratifications‚ Blumler and Katz believed that the audience has an active part in the communication processes which are goal oriented in their media use. Blumler and Katz believe that the media users look for media outlets that will fulfill their needs. “Uses and Gratifications assume that the users have alternate choices to satisfy their needs” (unknown para 1). As I was reading the article based on Uses and Gratifications I was surprise
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The approach of uses and gratifications approach‚ is one of the popular mass communication theories‚ severs as a theoretical background for this study. The uses and gratification approach target on the goal of the receiver‚ not the goal of the communicator (Severin & Tankard‚ 2001). In another way‚ the audiences use the media to fulfill certain needs. This approach is one of the most cited communication theories as best tool for analyzing new media technologies (Ebersole‚ 2000). Katz‚ Blumler‚
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Diana Orr May 21‚ 2010 COM126 Ron McCullough Uses and Gratifications Theory Applied to Religious Programming The reaction I had to the article “Why do people watch religious TV” was that I was surprised that so many people are now watching religious programming. The reason for this reaction is because you never hear anyone talking about this type of programming. Most of the time people are talking about shows they watch such as reality shows‚ crime shows‚ or movies. It is shocking
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CULTURAL IMPERIALISM Explanation of Theory: Cultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by Individual Interpretations: Western Civilization produces the majority of the media (film‚ news‚ comics‚ etc.) because they have the money to do so. The rest of the world purchases those productions because it is cheaper for them to do so rather than produce their own. Therefore‚ Third World countries
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Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific media to meet their particular needs. As opposed to other media theory that seeks to understand what the media do to individuals‚ UGT seeks to understand what individuals do with media. UGT as argued
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Use of Newspapers by Nigerian University Students Introduction Newspapers provide up-to-date information on local‚ state/ provincial‚ national‚ and world issues. They are among the most widely-read periodicals that are available and accessible to the vast majority of people of all ages and walks of life in any community. Every category of reader can find some important‚ current‚ and interesting information in newspapers. Today ’s newspapers use design elements that make information easily accessible
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“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term is the indispensable pre-requisite for success.” Brian Tracy‚ a self-help author who also makes presentations on leadership skills‚ sales topics‚ managerial effectiveness‚ and business strategy‚ is correct on the topic of delayed gratification. According to Google Dictionary‚ delayed or deferred gratification is the ability to wait in order to obtain something that one wants
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which is an extremely easy distractor from the important things in life that should take precedent over surfing the web or updating a Facebook status. As amazing and helpful as technology is‚ it hinders children’s focus‚ provides too much instant gratification and is a huge distraction. Adolescent brains are in the prime of the developmental process and have a very short attention span. This poses a problem in today’s society with technology. Technology is an appealing escape from the real world and
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Instant Gratification People such as ourselves that were born between the years of 1982 and 1998 are classified as the Millennial Generation. There are approximately seventy-five million people in this generation who have grown up with technology all their lives. We love to multi-task‚ celebrate diversity‚ are well-educated‚ and are very compatible with multiple forms of advanced technology. Because Millennials have grown up with advanced technology‚ instant gratification is expected. Whether
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CONSUMERNOMICS- Delaying gratification Hi guyz‚ happy to see the response for the previous article. My friend‚ ardent bond fan‚ wanted to watch the new bond movie “skyfall”. He‚ however‚ had an important work on that day. What did he do? He skipped the movie but promised himself that he would watch the movie‚ if he completes his work. Psychologists call this as delayed gratification. How is this relevant to economics? Years ago‚ a psychologist conducted an experiment with a group of children
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