MKTG307 Sales Management S2 Evening 2014 Dept of Marketing and Management Contents General information 2 Learning outcomes 2 Assessment tasks 3 Delivery and resources 6 Unit schedule 7 Policies and procedures 11 Changes from previous offering 14 Research and practice Macquarie University has taken all reasonable measures to ensure the information in this publication is accurate and up-to-date. However‚ the information may change or become out-dated
Premium Marketing Management Business
Genesis: SALES ORIENTATION STAGE OF MARKETING Selling: It refers to an art of persuasion by means of preaching attributes of the products / service so that need can be created among prospective customers and purchase can be made by them. Sales Management: Sales management originally referred exclusively to the Direction of sales force personnel who undertake the responsibility of selling. According to AMA: “Sales management refers to the planning‚ direction‚ and control of personal selling including
Premium Sales
sophisticated. • Media has made people more knowledgeable and aware. • The profession of selling really is the domain of the elite. The elite professional is like the cream that rises to the top‚ no matter how big or small the container. • All sales
Premium Sales Marketing Selling
Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
Premium Idea Social class Mass media
ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
Premium Marketing Sales
SCIENCE DB34 - Database Management Systems UNIT I : Advantages and Components of a Database Management Systems - Feasibility Study - Class Diagrams - Data Types –Architecture- Events - Normal Forms - Integrity – EER model - Converting Class Diagrams to Normalized Tables - Data Dictionary. UNIT II : Query Basics - Computation Using Queries - Subtotals and GROUP BY Command - Queries with Multiple Tables - Subqueries - Joins - DDL & DML - Testing Queries. UNIT III : Effective Design of Forms
Premium SQL Database Relational model
ashworth college | BM410: Sales Management & Practices | Assignment 08 | | Wayne Clough | 7/16/2013 | | Wayne Clough Student Number: AC1302019 BM410: Sales Management & Practices Assignment 08: 1. I would like to start off my paper by briefly describing the criteria identified for assessing salespersons effectiveness‚ and how the sales managers ally these criteria to the sales performance evaluations. The three criteria that are used include; outcome based measures
Premium Management Health care Love
Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
Premium Marketing Sales promotion Sales
motivator for one salesperson may not be effective for another. This follows from the likelihood that different salespeople will have different combinations of needs. Effective motivation results from an accurate assessment of the needs of the individual salesperson under the manager’s supervision. The overriding need for one salesperson may be reassurance and the building of confidence; this may act to motivate him/her‚ for another with a great need for esteem‚ the sales manager may motivate by highlighting
Premium Motivation Sales Maslow's hierarchy of needs
www.Vidyarthiplus.com VIDYARTHIPLUS - ANNA UNIVERSITY ONLINE STUDENTS COMMUNITY III SEMESTER - B.E – COMPUTER SCIENCE AND ENGINEERING QUESTION BANK - CS6302 DATABASE MANAGEMENT SYSTEMS UNIT I 1. What are the disadvantages of file processing system? 2. Explain the basic structure of a relational database with an example. 3. What do you mean by weak entity set? 4. Give example for one to one and one to many relationships. 5. What is the need of normalization? 6. Write a note on functional dependencies
Premium Database SQL Relational model