Company Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10‚ 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners‚ Bill Bowerman and Phil Knight‚ from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between
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cost of capital(WACC)‚ is a weighted-computational method of analyzing the cost of capital based on the whole capital structure of a firm. The result of WACC is the rate a firm use to monitor the application of the current assets because it represents the return the firm MUST get. For example this rate could be used as the discount rate of evaluating an investment‚ and maintaining the price of firm’s stock. 1.2 Analysis of Johanna Cohen’s calculation We analyzed the process of Johanna Cohen’s calculation
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business success stories of recent years‚ a big-talking newcomer in the sports apparel market that has successfully established itself; its profit next year is on course to be more than the triple its 2007 net income. But a compound annual growth rate of 34% since 2005 is a double-edged sword: yes‚ it reflects a fast-growing company‚ but it also can lead to an over-cooking of a stock’s price. That’s the view of JPMorgan Chase analyst Matthew Boss‚ who on Wednesday initiated coverage of Under Armor
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tells the rate of return the company needs to return based on its capital structure. In my opinion Ms. Ford has correctly assumed Nikes cost of debt and cost of equity. Her projection for cost of debt uses the Japanese yen notes ranging from 2.0%-4.3%. Since she used the higher range of 4.3%‚ that will eliminate any overly optimistic projections and should leave us with a realistic assumption. Some people can argue that she should of used the multiple costs of capital approach since Nike operates
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summary NIKE‚ Inc. was incorporated in 1968 under the laws of the state of Oregon- USA. A 176 acre facility of 18 buildings as its world headquarters housing 6‚000 employees engaging in management‚ research‚ design‚ development‚ marketing‚ finance‚ and administrative functions from nearly all of its divisions. The principal business activity is the design‚ development and worldwide marketing and selling of high quality footwear‚ apparel‚ equipment‚ and accessory products. NIKE is the largest
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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In today’s society‚ it is common for people to turn on their television‚ radio‚ or computer and easily obtain the newest information circulating the world. However‚ most people do not think about where the information is coming from and how the source of the information can affect the message. Yet everyday‚ the people who control our media‚ such as publishers‚ editors‚ and television producers‚ are constantly manipulating the things that are occurring around the world to make them into the messages
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
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NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts ’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike ’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings
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