Nike Case: An Investment Paper Time Context Nike generated $ 2.45 billion in operating income on revenues of $ 19 billion in the fiscal year ended in May 2009. However‚ its stock price has stagnated or became inactive for the last two years and its future sales and earnings are likely to be adversely affected by increased competition from both established firms (like Reebok and Adidas) and upstarts (such as Underarmour). This business problem made Nike to consider an expansion into the fashion
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High Prices: Nike has the upper hand when it comes to the product it is selling; a strong brand allows Nike to be very profitable. However‚ Nike sets prices at higher rates than its competitors who make their products out of reach for many customers in emerging markets. There is also the risk of declining demand when an economy falls into recession‚ as consumers have lower tolerance on spending on items that are not a necessity. Opportunities Emerging Markets: While Nike already has a presence in
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The discount rate Main article: Discount rate The rate used to discount future cash flows to their present values is a key variable of this process. A firm’s weighted average cost of capital (after tax) is often used‚ but many people believe that it is appropriate to use higher discount rates to adjust for risk or other factors. A variable discount rate with higher rates applied to cash flows occurring further along the time span might be used to reflect the yield curve premium for long-term
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The 4P’s Of Nike Marketing Plan (i) Product • Nike offers a wide range of shoe‚ apparel and equipment products‚ all of which are currently its top-selling product categories. • Nike started selling sports apparel‚ athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men‚ women and children. • Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. • The production
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Resting metabolic rate can vary with age independently from body mass changes in the Colorado potato beetle‚ Leptinotarsa decemlineata. Abstract A study was done by Saija Pironine‚ leena Lindstrom‚ and Anne Lyytinen in the Journal of Insect Physiology‚ to investigate the age dependence of resting metabolic rate in Colorado potato beetle (Leptinotarsadecemlineata) from adult emergence until age 10 days. In their hypothesis they expected to see a bell shaped pattern in metabolic rate with adult age
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. The change of The Nature of Competition By IT Usage Over the last many years information technology has turned banking industry on its head. Changes in the internal environment such as the increased workload and cost pressures as well as the external environment such as globalization and capital mobility has led the banking industry to introduce ATM and subsequently develop new products‚ services‚ delivery channels that include home banking via phone and personal computer ATM networks and
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Companies are funded using both debt and equity and both require varying rates of return. WACC allows you to put a “weight” on the different types of financing and their differing rates to get a total cost of capital. Team 12 does not agree with Joanna Cohen’s WACC calculation because we feel she took some liberties in her numbers‚ the most notable being that of equity. Ms. Cohen used book equity‚ which was $3‚494‚500‚000. Since Nike is a publicly traded company‚ the stock price should be multiplied
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The society as a whole is worse off. This is because cash is the financial asset and it becomes is a liability of the government upon the time you found the cash. So‚ the taxpayers will have to make up for the government liability. 2. The average rate of return on investment in large stocks has outpaced that on investments in T-Bills by about 8% since 1926 in US. Why‚ then‚ does anyone invest in T-Bills? Answer: This is because T-bill is regarded as an almost risk free asset as it is backed
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management firm. In July 2001‚ Ford considered buying shares of Nike‚ Inc.‚ the well-known athletic shoe manufacturer. It would be prudent of Ford to base her assessment on Nike’s financial reports for 2001. Around the same time‚ Nike held an analysts’ meeting to disclose those financial results. They also addressed ways to revitalize the company‚ since share price was beginning to decline and revenues had plateaued at around $9 billion. Although Nike projected a rosy future‚ many analysts had mixed reactions
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exchange rates‚ which is useful for international finance assignment. Exchange Rate is the price of one country’s currency in terms of another country’s currency; the rate at which two currencies are traded for another. It measures the number of units of one currency which exchange‚ in the foreign exchange market for one unit of another. Exchange rates are important because‚ they establish the relationships between the different currencies or monetary units of the world. Exchange rates have been
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