"Unme Jeans Solution" Essays and Research Papers

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Unme Jeans Solution

also allows event invitations to be sent out to users which can be notified of promotions and events that UnMe wants to announce to their target market. The users would also be updated with the latest promotions, newest items and sales through news feeds and widgets. These tools will allow users not only to become involved and increase brand awareness but also identify and connect with the UnMe brand. Facebook also gives users the ability to design and control the content of their profile pages. People...

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Unme Jeans

Zwinktopia option. The suggestion is based on the consideration of (1) how efficient the marketing vehicle reaches the target consumer; (2) how well the plan delivers the brand image of UnMe and (3) whether it fits into UnMe’s marketing budget. (1) How efficient the marketing vehicle reaches the target consumer UnMe jeans targeted at teen girls who have their own unique taste in fashion. They are social and are trend leaders in their communities. The target group has grown up with the development of...

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Unme Jeans

Why? Based on the information contained within the case study, I believe Foley should pursue the Zwinktopia social media plan. I believe this is her best choice for a number of reasons. First, Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following: • 68% of young adults, age 18-21, visit social networking sites...

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Jeans

Anthro 121AC December 2013 Jeans and The Blue Denim In Japan, people have kimono, in China, they have cheongsam as a long dress with a high collar and slit skirt that traditionally worn by Chinese women, and in USA, people have jeans as their fashion identity. Fundamentally, jeans can be described as blue denim and it is very functional, durable, and mainstream in the public. Every facet of American society has worn jeans since 160 years ago. The story of jeans started by Levis Strauss, and...

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Unme Jeans

What benefits would Foley gain from each of the three social media plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? o The benefit of being in the social media plan is that UnME would have a presence where their target market goes to socialize and communicate with each other. It would give them the opportunity to interact with their customers in their world and raise the level of involvement with their customers and potential...

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Unme Jeans

What benefits would Foley gain from each of the three social media plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? - The benefit of being in the social media plan is that UnME would have a presence where their target market goes to socialize and communicate with each other. It would give them the opportunity to interact with their customers in their world and raise the level of involvement with their customers and potential...

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Unme Jeans Case Analysis

1. What problem confronts UNMe? The brand manager was trying to make a decision whether to advertise her brand in emerging social media. She has to consider the benefits and risks, how the new channel will work with the original media plan and what results she can expect. 2. What are the positives and negatives of UNMe’s current media plan? Current media plan: * 30-second TV ad on most popular programs for teenage girls * Full-page magazine print ad in beauty & fashion magazines ...

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UnME Jeans Case

positive impact on sales? Zwinktopia: The main benefit of using the Zwinktopia plan is that its target market (13-24 year old girls) is very closely matched with that of UnME jeans. Similarly one of the site’s main focuses, fashion, makes it a seemingly perfect fit with the UnME Jeans brand. The site is also receptive to the UnME Jeans brand story in that in that a rejection of conformity and peer pressure is promoted in the virtual world as users may be encouraged to try new fashion products with their...

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solution

Jennifer Obrien Date: 11/ April 11, 2013 Abstract Inexpensive, affordable food is a person’s wants. If find some ways to solve this problem, keep food quality and price. So, in this paper discuss the solution of how to strike a balance between inexpensive, affordable food and healthy, quality food. Firstly, according to international trade, people can import some healthy food from other country, which place has lower labor. So, people can control the...

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UnME

recommendation is that UnME Jeans should invest more money and marketing effort towards Facebook advertising and thus taking advantage of Web 2.0 opportunities. Due to company’s new marketing effort on social media advertising, we are going to cut last year budget in radio advertising. Although it is considerably economical to advertise in radio, we believe that targeting company’s target audience is challenging through this channel. First, the company is selling unique and fashion-forward jeans. Thus to make...

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