Perception of Destination Branding Measures: A Case Study of Alexandria Destination Marketing Organizations suzan bakri hassan mohamed soliman abdel hamid Fayoum University‚ Egypt h o s n y a l b o h a i ry Authority Office‚ Alexandria‚ Egypt s u p p l i e r s a n d o r g a n i z e r s in the tourism sector seek to attract tourists by differentiating and marketing their products and services. While developing their marketing and sale methods they are now more and more using branding as one of their major
Premium Tourism Brand
Keller- Best practice cases in branding Kevin Lane Keller (born 23 June 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall‚ 1998‚ 2002 & 2008)‚ a widely-used text on brand management. The book is focused on the "how to" and "why" of brand management‚ this strategy guide provides specific tactical guidelines for planning‚ building‚ measuring‚ and managing brand equity
Premium Brand management Business school Management
The Coca Cola Company- Branding Strategies Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide‚ and has over 3‚000 different beverages. The brand is familiar to people all around the world‚ and is available in many different varieties. The company takes pride in the development of unique marketing strategies‚ which have allowed growth and access to various
Premium Coca-Cola
Throughout history‚ many people have made many contributions to the school of psychology. One individual is that of Jean Piaget and his theories on the cognitive development stages. Jean Piaget was born in Neuchatel‚ Switzerland‚ where he studied at the university and received a doctorate in biology at the age of 22. Following college he became very interested in psychology and began to research and studies of the subject. With his research Piaget created a broad theoretical system for the development
Premium Jean Piaget Theory of cognitive development Object permanence
The Growth of Social Web Milton Morris INF103 Instructor Andrea M. Weatherhead March 30‚ 2013 The Growth of Social Web I. Using social web puts your privacy at risk a. Once information is posted on social sites it is no longer solely yours b. Sites we use have more rights to out information than we do c. “The Internet as a contemporary data highway on which the global information society is built‚ is known for many security risks……In this way‚ individual privacy
Premium Social network service Facebook Internet
his essay‚ Royalty‚ Heroism‚ and the Streets: The Art of Jean-Michel Basquiat‚ Robert Farris Thompson recounts the story of the first time he was able to watch Basquiat at work. It was in February 1985. Just before Basquiat began painting‚ he did something rather interesting‚ as Farris Thompson notes "Basquiat activated an LP of free‚ Afro-Cuban‚ and other kinds of jazz. Then he resumed work on an unfinished collage. Hard bop sounded. Jean-Michel pasted on letters and crocodiles. He did this with
Premium Art Painting History of painting
Web Architecture P1 ISP (Internet Service Provider) An ISP or Internet Service Provider is an organisation that provides internet access; by directly connecting clients to the internet using copper wires‚ wireless or fibre optic connection. WHS (Web Hosting Services) It’s an internet hosting type which allows individuals and organisations to make their website accessible through the World Wide Web. In another word‚ the web host are these companies that provide space on a server owned or leased
Premium World Wide Web Internet
Jean Piaget Theorist 7/9/2013 Theorist Jean Piaget Jean Piaget was scientifically intrigued with the world around him at a young age. He wrote his first paper on the behavior of species specific sparrows at the age of 11. Many view his first writing as the birth of a scientific mind. During college he studied and completed a Ph.D. in natural sciences. He continued to focus his area of research on the organization of a person’s thought process. Piaget was interested in the
Premium Developmental psychology Jean Piaget Psychology
Introduction to Operations Management In the late 1970s‚ Wal-Mart was a niche marketer‚ with about 200 stores‚ mostly in the South. At the time‚ Sears‚ JC Penney‚ and Kmart dominated the retail market. Over the years‚ Wal-Mart gained market share at the expense of the previous market leaders‚ and it has now become the largest and most profitable retailer in the world! In the 1990s‚ the Boeing Company ran into trouble when it could not meet production deadlines. As a result‚ Boeing lost some orders
Premium Management Decision making Manufacturing
125730071120Character analysis: Norma Jean Character analysis: Norma Jean In “Shiloh” by Bobbie Ann Mason‚ we are introduced to 34-year-old Norma Jean. A married woman since the age of 18 years of age to her husband Leroy Moffit. In the story we learn that she had given birth to their son‚ but dies suddenly which caused a rift in the marriage. The only thing that kept the marriage afloat was Leroy not being home‚ but now Leroy’s permanent stays at home causes Norma wanting her independence and
Premium Marriage Husband Wife