and Capital Structure Case 5 American Home Products Corporation Assess American Home Products ’ (AHP) business risk. THE BUSINESS RISK OF A COMPANY INCLUDES ΒR WHICH IS RELATED TO ITS REVENUE AND OPERATING LEVERAGE WHICH ARISES FROM FIXED COSTS OF PRODUCTION. IN GENERAL‚ THE PHARMACEUTICAL INDUSTRY HAS A VERY HIGH BUSINESS RISK DUE TO HIGH RISKS AND COSTS THAT ARE ASSOCIATED WITH THE RESEARCH AND DEVELOPMENT OF NEW PRODUCTS. AMERICAN HOME PRODUCTS HAS A LOW BUSINESS RISK IN COMPARISON TO THE
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American Home Products Corporation Symbol : AHP NYSE : AHP Business Description : American Home Products (AHP) is one of the largest pharmaceutical companies in the world‚ based in Madison‚ New Jersey‚ USA. American Home Products is a corporation involved in the production and marketing of over 1500 consumer goods allocated among four distinct business lines. AHP is a company with virtually no debt and an impressive amount of cash in its balance sheet. The company is characterized by its
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American Home Product Corporation (AHP)‚ a highly growing American company‚ has four business lines: prescription drugs‚ packaged drugs‚ food products‚ house wares and household products. Its policies include: -A tight financial control and maintained an aggressive capital structure policy. - Make money for its stockholders and to maximize profits by minimizing cost. - It has been able to finance internally its growth while paying a very high portion of its earning to its shareholders
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BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix‚ for
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Advanced Medical Technology Corporation I. Short History: AMT has been in business for three years. The company develops‚ manufactures‚ and sells scientific medical instruments‚ utilizing the latest technology. AMT has experienced enormous growth in sales. However‚ the company’s capital has been used up on heavy spending on research and development and rapid expansion of its sales force. Because of that‚ the company relies heavily on creditors’ money. II. Management Goals: The President
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and this reputation could be harmed because of the similar product names if the Bond-A-Matic launch is not successful. Advertising concerns are also an issue. The first concern is whether or not the price should be included in the advertising of the dispenser. Further‚ as Bond-A-Matic is a new product with a different customer set‚ there is a question to how much emphasis will actually be placed on the Loctite name. Again‚ if the product is unsuccessful‚ the overall Loctite brand name will be damaged
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In 1993‚ after enjoying continuous explosive growth for 10 years‚ Dell absented from the portable computer market because of its informality in product development. Though delivered several successful products with a free-wheeling development structure in the early nineties‚ the company suffered from the inconsistent process and the unpredictable result. Several other problems involved the depressing performance in the retail market‚ the lack of capable senior management and early setback in portable
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Uses technology in selling products: Technology plays a major role today in supporting all aspects of the selling function. Benefits include improved relationships with customers and improved processes of finding qualified prospects and turning them into customers. Technology improves the sales communications process and supports effective presentation of products and services. Understand some of the available technologies used in selling functions to make your sales organization more effective.
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POEM framework: A product opportunity evaluation matrix (POEM) is a framework that uses open source for evaluating the robustness of a product or idea‚ relative to challenges in the market place. The framework discusses the opportunity in broad terms may be the chance to meet a market need or interest through a creative combination of resources to deliver value‚ according to Ardichvili‚ A. (2003) The POEM framework is designed to also provide a systematic approach to any product‚ however‚ this framework
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Harvard Business School 9-287-028 Rev. December 1‚ 1991 Advanced Medical Technology Corporation Early in April 1986‚ Tom Winter‚ vice president and loan officer of the Western National Bank of San Francisco‚ California‚ was reviewing a loan request for $8 million from Peter Haskins‚ president of Advanced Medical Technology Corporation. Advanced Medical Technology Corporation (AMT) developed‚ manufactured‚ and sold scientific medical instruments‚ needles and catheters that allowed rapid and
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