for a selected product or service. Promotional Mix The entire purpose of promoting products is to create awareness‚ persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share‚ showing your products features and exposing competitive product’s flaws‚ teaching the market benefits of your product‚ explaining different
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BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment
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with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture. Marks and Spencer plc (also known as M&S) is a British retailer headquartered in the City of Westminster‚ London‚ with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. The Promotional Mix
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and security. The right to a sustainable livelihood. The right to essential services‚ the right to be heard the right to equality. Describe the different types of advertising the company uses to promote its products/services Advertising: promoting their business to boost the sales of the products/services. Advert- they have a TV advert which is easily accessible on YouTube or on their website‚ the TV advert is not played on live TV. There are many reasons for this‚ this may be because they did not
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Level 3 Management Accounting Unit 7 CREDIT 10 1 of 2 Contents Page Tasks Pages Task 1 A Explain two methods that compnay uses to to cost a product B Task 2 A Evaluate the break even analysis Task 1 A The two methods that organisation uses to cost a product and determine it’s at any given level
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Explain the communication process that applies to advertising and promotion (P1.1) 2-3 Explain the organisation of the advertising and promotions industry (P1.2) 3 Examine current trends in advertising and promotion (P1.4). 3-4 Explain the role of advertising in an integrated promotional strategy for a business or product decisions(P2.1) 4 Explain branding and how it is used to strengthen a business or product (P2.2) 5 Review the creative aspects of advertising strategy (P2.3). 5 Examine ways of working
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Bethan Katie Dooley Principles of Promotion Learning outcome 3 Tutor: Joan Black 1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source‚ media advertising is commonly used as part of a bigger running promotional campaign‚ this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching
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M3 unit 3 In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical‚ getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted‚ forever even. We decided to call the product “Eva last” because like the name
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Unit 2 - M3 As mentioned briefly in the previous assignment there’s covert discrimination this is discrimination which is concealed and can go unnoticed this can pose as a problem. I will talk about 3 reasons why promoting anti-discriminatory practice may be difficult. Culture and Beliefs Different cultures and beliefs can have an effect on implementing anti-discriminatory practice. One example of this preventing anti-discriminatory practice is though in a culture saying ’please’ and ’thank
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UNIT 1 M3 M3: Assess your communication and interpersonal skills in relation to each interaction. For this assignment‚ I had to plan‚ be involved in and review two interactions within health and social care‚ one had to be one-to-one role play‚ and the other had to be a group role play. I am going to write a detailed description off the skills I used in the interactions‚ and explain my strengths and weaknesses of my interpersonal skills that I used in each interaction. One-to-one role play In
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