P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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Overall I think that P1 was a success. The group had good team dynamics and I feel that our design was successfully created and implemented. The team met weekly through the use of workshops and one or two meetings. This was to go over what needs to be done and what has been done already. Any major tasks were also divided between members and this is where we planned out our solution. Everyone contributed and no one was spoken over. However as we progressed through the project people became more familiar
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Forming Stage: The group members introduce themselves one to another; who they are ‚what they do‚ what experience they have got; their area of expertise; what project they have worked on; etc. Samantha then will have to introduce the new project to all of them ‚ its objectives - purposes and what is required of the group. They list out the processes or things‚ which they will have to do in order to complete the project. Storming Stage: Every individual in the group will come up with different ideas
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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ST.PAUL’S ACADEMY BTEC First in I&CT MARKING SHEET Unit 6: Digital Graphics Introduction Assignment Number: 1 Name: Date: Criteria | Description | Completed | Task: 1 | Lvl 1 | Identify the intended purpose of a bitmap graphic product. | Yes/No | Lvl 1 | Identify the intended purpose of a vector graphic product. | Yes/No | Lvl 1 | Identify features of a bitmap graphic product. | Yes/No | Lvl 1 | Identify features of a vector graphic product. |
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The two campaigns I will I will be using to describe how they have manipulated the promotional mix are Virgin Media and Tesco‚ looking at how they balance out the 6 aspects to find the correct correlation between them to help push their organisation forward in terms on promoting their products and services‚ nevertheless this does not mean that any of the organisations have to use all 6 of the promotional mix methods to find what’s best for them. The 6 promotional mix methods are: 1. Advertising-
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Types of information: Verbal • Verbal communication is where somebody talks face to face with the audience and could also include eye contact and body movements‚ Wilberforce use verbal communication in a full range of things one example been a English teacher reading out a poem. Written • Written communication is in the form of physical symbols called words. It doesn’t have to be words though‚ in the broader sense it could be things such as diagrams and charts. So therefore all visual
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P1- Describe how marketing techniques are used to market products in two organisations. Cadbury The marketing techniques that Cadbury use could be things such as: branding‚ relationship marketing‚ growth and survival strategies. Growth Strategies Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers‚ like selling their products in multi-packs. This means that the customers can
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The business environment In this assignment I will describe the type of business‚ purpose and ownership of two contrasting businesses. NHS The NHS is a public organisation‚ owned by the government to help people with health care‚ injuries‚ infection‚ disease etc. The NHS are a health care system/organisation put together to help the residents living in the U.K. They are owned by the government and the government fund them with equipment‚ facilities‚ staff etc. Also‚ the NHS doesn’t charge us
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Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service. Promotional mix for Tesco The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively‚ they can advertise their product through commercials‚ posters‚ leaflets and billboards‚ which are all effective in getting the message of
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