MARKET SEGMENTATION Identify and profile distinct group of buyers who might require separate products and/or marketing mixes. Market segmentation can be segmented in different ways. MASS MARKETING- is when the seller engages in the mass production‚ mass distribution \and mass promotion of one product for all buyers it is also create s the largest potential market which leads to the lowest costs‚ which in turn can translate into either lower prices or higher margins. LEVELS OF SEGMENTATION
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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Executive Summary: The following marketing plan will focus on how Pfizer‚ the leading company in the pharmaceutical industry will perform in tough competition conditions. A brief introduction of the field of pharmaceutical will be highlighted along with a short introduction about the company and its history. A market analysis will be performed to study the different factors affecting the pharmaceutical industry as a whole and our company specifically. The market analysis will give us
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Market segmentation is defined as a company which are trying to divide the market into different parts according to its distinct needs‚resources‚locations and buying attitudes.It have four main tpoics:segmenting consumer markets‚business markets‚international markets and requirements for effective segmentation. I think the most interesting part of market segmentation is consumer markets segmentation. Different consumers have different needs according to geographic‚demographic‚psychographic and behavioural
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FINANCIAL ANALYSIS OF unilever Pakistan LIMITED June 17th‚ 2010 Submitted To: Mr. Muhammad Usman Submitted By: Uzma Jamil 014 Sidra Shirazi 025 Shanawer Baig 035 Deeba Sabahat 040 (MBA 2009-2011) Foreword 4 ABSTRACT 5 Acknowledgements 6 Unilever’s Mission statement 7 Unilever’s Vision Statement 8 UNILEVER ’S CORE VALUES…………………………………………………………………………………………………9 History 10 Current status 11 Liquidity Ratios for 2005‚ 2006‚ 2007‚ 2008 & 2009 15
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C. Extenal Data Table 1 Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY 2008 2009 2010 2011 2012 Australia 308‚698 446‚042 647‚872 790‚965 823‚821 Afganistan 52 27 52 24 29 Buthan 29 48 52 56 34 Bangladesh 893 1‚032 1‚431 1‚977 1‚716 Fiji 85 141 151 159 657 Hongkong 12‚905 9‚370 15‚172 21‚968 27‚426 India 26‚557 30‚813 40‚777 50‚435 46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473
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Channel had become successful through the 35-54 women viewers without having to articulate and detailed segmentation‚ branding‚ or positioning strategy (Stahl‚ 2007). Dana understood that The Fashion Channel would have to increase viewers and increase advertising pricing. In order to create a successful marketing plan‚ Dana Wheeler knows that the correct identification of consumer segmentation is critical to her success. Dana needs to identify and pursue the consumer groups that will bring in the
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his/her own needs or preferences for a product‚ services‚ basket of goods. For this reason companies cannot satisfy to everybody but they look for the way to satisfy to a broad group of people. This is the cause of the existence of market segmentation. Segmentation is a marketing management technique which can help firms to find ways of establishing a competitive advantage. Marketers design a marketing mix program‚ and also its policy‚ aims to specific needs of a segment that company has chosen to
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Dhanushree Mathur (410) Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171) Table of Contents Value Proposition 3 Market Segment 4 Purpose 4 Target Market 5 Geographic Segmentation 5 Demographic Segmentation 5 Psychographic Segmentation 7 Behavioural Segmentation 7 Value Chain 8 Cost Structure & Target Margins 12 Proposed cost structure: 12 Revenue generation models 12 Target market size 13 Breakeven analysis 15 Competitive Strategy 17 Conclusion
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1.Introduction 1.1. History of McDonald ’s Corporation McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ primarily selling hamburgers‚ french fries‚ soft drinks‚ milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald ’s began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino‚ California. “We take the burger business more seriously
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