1/15/14 Can Liril regain its equity? | Business Line CASE ST UDY CHALLENGE Can Liril regain its equity? Vishwadeep Kuila January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are
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UNILEVER PLC Unilever Company profile "By making and selling brands that meet people’s everyday needs‚ we have grown into one of the world’s largest consumer goods businesses." (Unilever Environmental performance report 2003(Unilever 2003) Unilever is part of the Unilever Group‚ which is owned by the Netherlands-based Unilever N.V. and UK-based Unilever PLC and has two global divisions‚ Home & Personal Care and Food. Through an equalisation agreement‚ they operate as a single unit with
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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Assignment On Mission Statement of Uniliver and Pran RFL Group and Marketing Management (MKT 501) Fall 2014 Submitted To Professor Dr. Serajul Hoque Department of Business Administration East West University Submitted by Md.Nazmul Hasan Bhuyan 2013-3-95-003 Mission Statement of PRAN Introduction: PRAN stands for Program for Rural Advancement
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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Global Sauces‚ Dressings and Condiments Market Insights‚ Trends‚ Analysis‚ and Forecast 2021 Description: The sauces‚ dressings and condiments market was worth USD 18.93 billion in 2014 and it is expected to reach USD 24.91 billion in 2021‚ growing at a CAGR of 4% from 2014 to 2021. Sauces and condiments have become an integral part of modern day cooking and food items. Condiments and sauces are used in order to enhance the flavor of the food‚ while dressings are used to improve the appearance
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Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15‚000 employees * More than 2‚000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city
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FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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social beliefs of Ben and Jerry’s into the code of conduct of Unilever. • Employee Morale: Prior to the acquisition‚ employees of Ben and Jerry’s saw the company as a network of family and friends in which they were all fully involved and integrated. Ben and Jerry’s had a policy in which no one was fired. They developed a 2 year grace period with Unilever in which no employees would be fired‚ but after this period Unilever decided to restructure and lay off many workers. Although they
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Grooming Provides A Major Boost 1 Hindustan Unilever Maintains Strong Lead 1 Modern and Direct Distribution Channels Expand 1 Stronger Growth Ahead 1 Key Trends and Developments 1 Rising Income Levels Fuel Consumer Interest in Cosmetics and Toiletries 1 Polarisation of Incomes Results in Polarisation of Cosmetics and Toiletries 2 Young Urban Population Proves Enthusiastic in Response To Brands 3 Shift To New Retail Channels 4 Hindustan Unilever Faces Growing Competition 5 Territory Key Trends
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