Strategy and Management A Case Study on Unilever and Procter & Gamble Malou Goedman (xxxxxxx) BSc Economics and Business Economics Utrecht University Jet de Graeff (xxxxxxx) BSc Economics and Business Economics Utrecht University Willem-Jan Kemperink (xxxxxx) BSc Economics and Business Economics Utrecht University Jan Kreumer (4033833) BSc Economics and Business Economics Utrecht University Fabienne Ouwehand (xxxxxxx) BSc Economics and Business Economics Utrecht University Lars van der Ridder
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Hindustan Unilever Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. The company that leads the shampoo market in India is Hindustan Unilever Limited. The top three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. The company holds a 44% market share in the Indian shampoo industry. It is said that HUL earns almost 8% of its revenue from the sale of these products
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impressive. Returning 7.5% of pre tax profits to the community and using their product to provide sustainable growth in Brazil nut and cashew industry. 3. Can Ben & Jerry’s be excellent in all three dimensions of the mission statement? What objective is most important? Ben and Jerry’s can be excellent in all three dimensions of their mission statement if
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Company Overview Unilever Nepal Limited is a public limited company engaged in the manufacture of detergents‚ soaps and other personal care products. It was incorporated in 1992. The company was formerly known as Nepal Lever and has a registered business headquarters located in Makawanpur‚ Nepal. It distributes products in the domestic market‚ as well as in other countries such as North America‚ South America‚ Western Europe‚ Eastern Europe‚ Eastern Asia‚ Southeast Asia‚ Middle East‚ Africa‚ and
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(Nestle) 2. Pepsodent------------------------------- (Unilever) 3. Lifebuoy soap ------------------------- (Unilever) 4. Wheatable------------------------------- (LU) 5. Denim(aftershave)--------------------- (Codaa) 6. Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever ) 10. Ariel--------------------------------------
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“Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish Manwani (Chairman) Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company (FMCG) with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents
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Consumer Behaviour Assignment Objective: To understand and apply different concepts and models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚
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Gamut CREAM BATHING BAR GENTLE EXFOLIATING BATHING BAR FRESH MOISTURE BATHING BAR Packaging Color Palette D3D4CE CCB754 0C1A57 89C2DA 3D7AA8 161E6B 78AE5A Marketing Parent Company Category Sector Tagline/ Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap ‚ Hair Care &Deodorants Targets women of all ages‚ shapes & sizes Dove is committed
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