world and they are in billions. In true sense they are not so powerful to pull prices down. But on the other hand it is easier for the customers to switch to a competitor. So Unilever has to be very precautious in deciding about prices and keep the customers satisfied. Competitive Rivalry : In consumer products business Unilever has a large number of competitors and these competitors are in reality very strong. They range from small local corner shop retailer to big giants like P&G‚ Kraft and Nestle
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Corporate Strategy Unilever’s ice cream brand Portfolio Students: Maria Inês Galhardo‚ nº 150106011 Claudia Filipe‚ nº 150106026 Ricardo Lloret‚ nº 150106111 Joana Rodrigues dos Santos‚ nº 150106123 Diogo Sousa‚ nº 150106125 In order to draw the BCG matrix‚ we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1)‚ we were able to calculate the total ice cream’s market value of 2008. We made the choice to do the work for the year 2008 because the present year
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P&G Korea Case Study The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent‚ making the market saturated. Other than peripheral
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following concept for that product. Brief product facts Industry analysis i.e. identification of rivals‚ strength of rivals etc. SWOT Analysis Marketing Mix Micro- and Macro- environment analysis Segmentation and Targeting analysis BCG Matrix analysis Positioning map Value proposition analysis Levels of a product analysis Position in Product Life Cycle (PLC) Price analysis These parts need to be completed within 15 pages (A4 size‚ Font Calibri 11pt‚ line space 1.2‚ paragraph gap
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Module 1 Executive Summary This paper will critically analyse the current strategic position of Unilever Caribbean Ltd. It will evaluate the external business environment‚ critically assess its strategic resource capability and examine the extent to which these are a strategic fit within its environment. It will also set out detailed recommendations on the future strategic direction for Unilever Caribbean Ltd. This will be done by showing its feasibility‚ acceptability and suitability complete
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product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry
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...................................................................................... 4 Differentiation ....................................................................................................................................... 4 BCG Matrix : .................................................................................................................................................. 5 Marketing Mix .........................................................................
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Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true
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MB0052-Strategic Management and Business Policy 1. Explain the corporate strategy in different types of organization. A Well-formulated strategy is vital for growth and development of any organization—whether it is a small business‚ a big private enterprise‚ a public sector company‚ a multinational corporation or a non-profit organization. Small business‚ for example‚ generally operates in a single market or a limited number of markets with a single product or a limited range of products
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the carious strategies. The course encourages the learner to debate on issue like does strategy follow structure or does structure follow strategies‚ it explain the impact of one on the other. The course introduces learners with portfolio matrix like BCG‚ GE and other models like Mc Kinsey 7 S model of strategy and Robert Kaplans Balanced Score card. Project Guidelines 1) All project are individual projects no TEAM EFFORT for the first time 2) All project will be typed with 1.5 line spacing
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