Dove A Business Management Report Contents An Introduction to Dove In 1957‚ Unilever introduced Dove into the market as a single product: a beauty soap bar. And it was not just ordinary soap‚ but touted as having more moisturizing qualities than the top brands at that time and therefore suitable for dry sensitive skin. And in the 1980s‚ the brand launched a new product line‚ which constitutes of liquid body wash‚ shampoo and conditioner‚ deodorant/anti-perspirants and body
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and all the other staff members of Hindustan Lever Limited who are a wonderful family to work with. 3 Corporate sales _______________________ TABLE OF CONTENTS 1. 2. 3. 4. Acknowledgement Abstract Introduction Objective 4.1 History of Unilever 4.2 History of Hindustan Lever Limited 4.2.2 The Brands 5. Recruitment at HLL 5.1 Training 5.2 Method of training 5.3 Training script 6. Back-end Team 7. My Area 7.1 My Area Map 8. Reporting 9. The launch products 9.1 Market segmentation 9.2 Target
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members of our group in compilation of this report. We also thank our instructor Mr Jawad Bhatti‚ who has helped us always by providing us with the much-needed guidance‚ kind behavior‚ moral support and her valuable time. Our contact person in Unilever Pakistan‚ Ms. Sarah Siddiqui also provided us with her expertise in the construction of the report and we are extremely grateful to her for providing us with valuable insight and information with respect to LUX. The preparation of this report
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Department‚ University of Mumbai In association with University of Mumbai I R C M B F “Managing Business in Turbulent Times” NTERNATIONAL ESEARCH ON ONFERENCE ANANGEMENT AND ANKING INANCE - 2012 March 5th – 6th 2012 For details visit www.jbims.edu/conf2012.html Sponsored by In association with Indian Merchants’ Chamber About the Institute A Premier Business school in India‚ Jamnalal Bajaj Institute of Management Studies (JBIMS) was founded in 1965 and is
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Acknowledgement First of all‚ we would like to thank our parents who have always been there as our strength‚ allowing us to stay in university so that we can work efficiently. We are grateful for their co-operation and support. We especially like to thank venerated Ma’am Naseem Bukhari for her support and precious time she has given us. We would also like to thank our esteemed seniors who were there all the time helping us and solving our problems. We owe a lot to the administration of IBA.
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Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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company Dada Limited. When Hindustan Lever Limited wanted to brand it‚ the trader‚ who still retained a commercial connection with the product‚ said it had to be named after his company. HLL wanted to include the letter ’L’ in it for Lever (of the Unilever group)‚ and thus was born one of the longest-living brands in India. Dalda‚ which came to be synonymous with the Vanaspati (hydrogenated vegetable fat) genre‚ was recently extended to a range of edible oils. Hindustan Lever has since sold the brand
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1/15/14 Can Liril regain its equity? | Business Line CASE ST UDY CHALLENGE Can Liril regain its equity? Vishwadeep Kuila January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are
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PESTEL ANALYSIS: A REPORT ON UNILEVER INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially‚ the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current
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