Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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ABUSE IN DISGUISE Hindustan Unilever –Stealing lives 2011 Sometimes‚ the good things that are meant for the mankind often end up to be the disaster of the same. Factories and companies that were set up in the guise to provide employment and economic stability of thousands of families are often in reality destroy the lives of several thousands and cause irrevocable damage to the lives of the dependant and the environment as a whole. Such evil companies often target the developing world because of
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The BCG Matrix (BOSTON CONSULTING GROUP) The business is represented by a circle whose size depends on the business contribution to corporate revenues. High-growth‚ weak-competitive position business are called question mark. They require substantial investment to improve their position; otherwise‚ divestiture is recommended. High-growth‚ strong-competitive-position businesses are called stars. These businesses require heavy investment‚ but their strong position allows them to generate the needed
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The Future of the Suncare Market in Germany Published on 19TH MAR. 2014 The Future of the Suncare Market in Germany to 2017: Market Size‚ Distribution and Brand Share‚ Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Suncare consumption trends in Germany‚ historic and forecast Suncare consumption volumes and values at market and category level. It also provides indispensable data on brand share
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{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product
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1 Unilever and the trade union challenge Lipton Tea and Ice Tea‚ Dove personal care products‚ Axe‚ Knorr soups and condiments: even without necessarily being aware of it‚ nearly everyone knows Unilever’s products from personal experience. The company is second to none in worldwide coverage and volume of consumer goods production. Most products fabricated by this food conglomerate are disposable‚ designed for short term convenience rather than durability. But as well as disposable products
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The Future of the Feminine Hygiene Market Published on 19TH MAR. 2014 The Future of the Feminine Hygiene Market in the United Kingdom to 2017: Market Size‚ Distribution and Brand Share‚ Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Feminine Hygiene consumption trends in the United Kingdom‚ historic and forecast Feminine Hygiene consumption volumes and values at market and category level. It
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Unilever Financial Analysis Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari 13981068 14042506 14105445 14008599 1 Table of Contents 1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry.............................
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feel fresh. Assocham’s recent report shows that Deodorant market of India is poised at 1800 Crore and is expected to grow at 55%‚ of this roll on market has share of 400 crore Major companies in this segment of personal care are: * Unilever with brands like Dove‚ Axe‚ Sure‚ Lux * Cavinkare with brand like Spinz * Mc-N-Roe with brands like Wild Stone and Secret Temptation * Paras Pharma (now owned by Reckitt Beckinser) with brand Set Wet Zatak * Coty which has Adidas
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PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
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