“EFFECTIVENESS OF RADIO ADVERTISEMENT IN INFLUENCING THE BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES‚ MANILA: AN ANALYSIS” A Research Paper Presented to College of Business Administration Department of Marketing Management Polytechnic University of the Philippines Sta. Mesa‚ Manila In Partial Fulfillment of the Requirements for the Subject MARK 4113 Thesis Writing by BSBA MM 3-1D Balatayo‚ Ramon Jr.
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gov/pmc/articles/PMC2593060/ Lanham act cases http://www.kelleydrye.com/practices/advertising_marketing/lanham_act/42 critics aimed at drug industry for misleading ads http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ FDA overview: misleading claims in ads http://www.bvsde.paho.org/bvsacd/cd57/gahart.pdf misleading drug ads (ethics in pharmaceutical advertising) http://www.ncbi.nlm.nih.gov/pubmed/8477540 a limit to the advertising misinformation effect on memory http://www.jstor.org/discover/10
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Effects of Unethical Behavior Article David Haynes ACC/291 October 8‚ 2012 Celeste Garrett Effects of Unethical Behavior Article There are several situations that can unethical behaviors and practices. In 2002 the Sarbanes-Oxley Act was made law to stop unethical situations that where taken place in many companies‚ big or small when a company practice unethical practices‚ there can be lots of damage to the company. In many instances law has at best led
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King Professor Congalton Hcomm 235 18 October 2012 Political Advertisement Essay My political ad was in support of President Obama as it targeted Mitt Romney regarding his plan for america especially with taxes. The advertisement points out the problems regarding Romney’s plan trying to convince the public that his plan will not benefit Americans. Governor Romney’s plan is being targeted in this ad for his attempt to raise taxes for the middle class as well as well as his views on rolling back
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Radio Ad Mary Randall HCA 240 April 3‚ 2013 Lori Ensign Radio Ad Are you over the age of 50? Do you experience aches and pains‚ broken bones‚ or frequent falls? If you answered yes to any of these questions you could be one of millions of people who suffer from arthritis‚ osteoporosis‚ and injuries from falling. As we all age our bodies just aren’t the same‚ it’s very important to be aware of these conditions and know how to prevent them to keep your musculoskeletal system as healthy as
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[Type the company name] | Unethical Work Environments | [Type the document subtitle] | | | [Pick the date] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Unethical Work Environments | [Pick the date] [Year] | [Type the abstract of the document here. The abstract is typically a short summary
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Identify situations that might lead to unethical practices and behavior in accounting. The unethical practices and behavior in accounting would be misleading financial analysis for personal gain‚ misuse of funds‚ overstating revenue‚ and understating expenses‚ overstating the value of corporate assets or underreporting the existence of liabilities‚ sometimes with the cooperation of officials in other corporations or affiliates. Other unethical practices would be insider trading‚ securities
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very popular nowadays‚ that’s why I guess they used it. Audience is just addicted to this song and they want to listen to this song once again. Then‚ when they hear this song‚ their first memory is this commercial of this product. The design of this ad is awesome‚ robot war takes place in it and then hamsters on Kia Soul car appear and simply begin to dance. All robots begin to dance with hamsters‚ so they were distracted from the war. The idea is that nobody can resist this song and this car either
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Insurance sales is a very competitive industry. When it comes to marketing and squashing the competition‚ many companies turn to underhanded methods such as pointing out everything that the other companies do wrong. Aflac is different. Aflac is an ethical company who strives to care for its clients and employees. In fact‚ Aflac has been listed several times on the “100 Best Companies to Work for” and “Most Admired Companies” lists published by Forbes (Aflac‚ 2016). In addition‚ they have been listed
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quite true. PepsCo Inc. released a series of posters aiming to convince customers that Tropicana orange juice is more than just juice‚ rather it is an essential for the body because it provides vitamins‚ fibers‚ and other nutritional benefits. The Ad‚ “It’s More Than Orange Juice” emphasises a more positive reaction towards the brand‚ when truly the product does not live up to its promise. According to Hemi Weingarten‚ a blogger on Fooducate‚ Tropicana orange juice is kept in refrigerator vats
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