Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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to communicate with customers to identify and agree on product/ service specifications. It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends‚ fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers. Profiling is a method to understand the needs of the customers. Profiling enables organisations
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Should you listen to the Customer? 1. Why doesn’t Henry want to listen to the customers? Does he have a point? Are there some businesses where you should not listen to the customer? What about his Smurf comment Henry does have a point indeed. The Company has a long history of success‚ a constant growth despite the difficult economic times and 90.000 people that signed the fan site. Delacroix is a dance company that brings to its customers creative‚ innovative artistic programs
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1. Organisations that intend to be successful need to design products‚ services and product/ service bundles to meet customer needs. How can they do this and how can they ensure that the organisation’s plans achieve quality‚ time and cost specifications agreed with customers? What data and records might be drawn upon to make plans intended to meet customer needs? Organisations that use market research to gather feedback from consumers regarding product design and product/ service bundles tend to
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A SWOT Analysis of Walgreens in the Competitive Pharmacy Marketplace Katy Mullis Table of Contents Page Contact Information .............................................................................................................3 I. Walgreens Overview ........................................................................................................4 II. Strengths....................................................................................................................
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Meticulous Martin This is an example of a customer profile‚ it is useful when identifying targeted markets‚ and it gives a better understanding of what the consumer enjoys doing and what they are like as individuals which is important when creating communications. All communications should be targeted to their personality. Martin is a 46 year old manager of an organisation that specialises in financial services based in London. The business currently has 30 employees and has clients list totalling
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satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in business—and it has held its ground since: Business starts with the customer. Customer satisfaction matters. It matters not only to the customer‚ but even more so to the business because it directly impacts a company’s bottom line profits. The marketing concept emphasizes delivering satisfaction
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and the reasons why I stopped shopping there is because I was treated with disrespect now being greeted or being ignored‚ I can’t shop at a place where they ignored me and judged me because I am unable to meet their specific standard of the ideal customer. A clear example for me of this is was when I went in to Gucci and I was totally ignored and no one talked to me. I went in there with the total intention of purchasing a wallet and because I was not wearing heels and an expensive bag I was totally
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A Term paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can
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THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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