Executive Summary 2 1.0 Under Armour Backgroung 1.1Vision Statement 1.2 Mission Statement 1.3 Corporate Philosophy 1.4 Corporate Objectives 1.5 Product Offerings 3 2.0 Market Analysis 2.1 Target Market Profile 2.1.1 Market Segmentation 2.1.2 Market Targeting 2.1.3 Market Positioning 2.2 External Environmental Analysis 2.3 Internal Environmental Analysis 2.4 Summary of SWOT Analysis 4 3.0 Market Recommendation 3.1 Recommended Strategy 5 Reference Executive Summary Under Armour (UA) is an American
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Under Armour Marketing Strategy By: Andrew Williams November 2010 Under Armour Marketing Strategy I. Executive Summary Under Armour was founded in 1996 by Kevin Plank‚ a former football player at the University of Maryland. Under Armour started with an idea to create a superior t-shirt that provided compression and wicked perspiration off the skin rather than absorb it. A t-shirt that would work to regulate you body’s temperature and enhance performance. The apparel was engineered
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crisis‚ Under Armour kept in mind what Kevin Plank‚ always described Under Armour as‚ he described it as brand that means performance. With the help of Adidas‚ Under Armor valiantly fought to keep their name by trying a multitude of ideas such as creating a brand new shoe with Adidas. This shoe never worked with the customer base because Under Armour had removed their focus from their original brand and the customers could see this; and it ultimately lead to the devaluation of their brand. Under Armour
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Under Armour is a progressive American sports clothing and accessories company that supplies sportswear and casual apparel. The founder of this sports brand is Kevin Plank who achieved success due to his creation. He designed a superior T-shirt that helps control your body temperature. This synthetic shirt was formed to prevent it from getting soggy‚ and to help enhance your performance. Plank played football‚ and he was fatigued after having to change his moist and heavy t-shirt under his jersey
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Under Armour is a great example of IMC and its message is clear. It’s a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts"
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rise is Under Armour‚ Inc. Under Armour; the primary maker of performance athletic underwear and apparel has risen to the top with main competitor Nike. The company has also begun to become a factor in the footwear market as well. Recently‚ they have also become the official supplier of both the MLB and NHL. Under Armour’s specialty is sports specific garments‚ and completely dresses its customers from head to toe with both hot and cold gear for sports like football‚ baseball and hockey. Under Armour
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Executive Summary Under Armour (UA) was the pioneer company that introduced performance apparel with moisture management to keep athletes dry‚ cool‚ and light while practising or competing. Founded in 1996 becoming a public company in 2005‚ UA now competes globally in the multisegment retail market for both sports apparel and active wear‚ though 90% of its sales are in North America. In 2011 UA’s market share was approximately 2.8% compared with Nike at 7.0% and Adidas at 5.4%. UA is in a good
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The development axes The Under Armour sales have soared to such level that the stated purpose of the Baltimore brand is to compete Nike which is the leader in sportswear sector. For now‚ Under Armour does not seem to make weight. Nike generates more than $ 20 billion worldwide when Under Armour declares a turnover 10 times less. Under Armour will have to catch up in the coming years with a new development strategy. Under Armour should want to seduce a new target which is not the most sensitive in
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he made Under Armour. Now Kevin is the CEO of Under Armour and his net worth is 3 billion and his salary is $ 1.53 million. Kevin Plank doesn’t donate anything. However‚ Under Armour does to breast cancer. They created a program to support people that have breast cancer called Power in Pink’s. They created it to help educate female athletes about the importance physical activity can play in helping to overcome breast cancer. They committed a gift of 10 million dollars to the Under Armour breast
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stock corporation‚ Under Armour (UA). A few weeks ago‚ NBA player Stephen Curry‚ won the NBA MVP award of 2016. Curry‚ who plays for the Golden State Warriors‚ has an endorsement deal with Under Armour. Thus‚ this recent news has caused some competition between Under Armour and Nike. Nike shares closed up 0.8% in the stock market today and Under Armour added 1%. Nike is known to be a top developer‚ distributor‚ and marketer for apparel and accessories for all ages. Under Armour also similarly the
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