“IMPACT OF VISUAL MERCHANDISING ON CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR IN BHARTI RETAIL LTD. (EASY DAY MARKET)” Summer project submitted in Partial Fulfilment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE‚ Ministry of HRD‚ Govt. of India) By Varun S Nath PG 09 116 INMANTEC Integrated Academy
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Visual merchandising is developing the floor plans‚ lighting effects‚ display the products to attract the customers toward making the purchase. Visual merchandising techniques were first introduced to the world in 19th century‚ when the big establishments like Marshall Field&Co changed their business from wholesale to retail and goods display became necessary to attract the consumers. It includes showing and promoting the products‚ creating an connection between the display and the viewer‚ getting
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Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion‚ presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A
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COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5 Lifestyle Products-Jewellery
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RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Agricultural Economics Research Review Vol. 20 (Conference Issue) 2007 pp 441-456 Nature and Functioning of Visual Merchandising in Organized Food Retailing V.P.S. Arora‚ Shivani Sharma and Nirdesh K. Singh Abstract The Indian food retail sector is one of the biggest industries in the country with an annual turnover of around US $18 billion. It has been estimated that organized food retailing in India which is worth US $ 666 million today will increase to US $ 33‚333 million by 2015. The
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Store M By Shenghao Li & Civia Reinman Store: M M is owned by the famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the
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Visual Merchandising in Retail For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods. Store one-Tesco Merchandising techniques In Tesco the merchandising techniques they use are: -Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell‚ sight‚ sound and taste. They would play music to try and attract people into the store
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Visual Merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract‚ engage‚ and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. Principles The purpose of visual merchandising is to: Make
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