Final Exam Questions MCM 252 Graphic Design SUMMER 2013 Q1. Name two types of PRINT and their uses. Describe each one in detail: 1- Posters: A poster is any piece of printed-paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events‚ musicians
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You are asked to read: Zara: IT for Fast Fashion. Then‚ you are required to use the following questions to format/organize your response (for the sake of brevity and clarity limit yourself to answering the questions concisely). Please read all the instructions carefully and comply by all of them. Please do not bypass/ignore the instructions or requirements—else points will be deducted. I. Problem Definition 1a. What is the key problem facing Zara executives? 1b. What are the sub-components of
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or build-up in your paper. The assembled contents or facts should not appear to be fragmented. 4. Your paper could include graphs‚ charts‚ pictures‚ flowcharts and/or tables to illustrate your facts. 5. The font size is 12‚ using ‘Arial’ typeface. Data Case This is your second interview with a prestigious brokerage firm for a job as an equity analyst. You survived the morning interviews with the department manager and the Vice President of Equity. Everything has gone so well that they
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Situation Summary Antwerpen Imporor Co.‚ Ltd‚ a leading import company in Belgium‚ received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today’s life style. Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website‚ and 5 stores located in Brussels‚ Antwerp‚ Ghent‚ Brugge and Leuven. The product will be launched to market by August
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Abstract When going to the doctor’s office‚ there was a time when patients had to check out their medical records before seeing their doctor or dentist. They would also have to return the medical records before leaving the clinics or hospital. Now patients are able to skip those steps because of electronic medical records. But what exactly are manual medical records and electronic records? According to Merriam-Webster‚ medical records are a record of a patient ’s medical information (as medical
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BRAND POSITIONING C’est La Vie Francaise is to be a fine place offering premium French alimentary products with French wine‚ cheese‚ pastry and spices for cooking as its main products‚ and at the same time a place delivering a joyful‚ relaxed and respectable living philosophy to relight people’s passion for a better life. Positioning Statement: C’est La Vie Francaise was created to be a place of joy and quality where people could savour the authentic premium French products and at the
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The advertisement being analyzed is for the EPhone 900. The marketer is using the swiftness and anywhere use of the Internet capability on the phone to attract the audience and to try to sell the product. There is a very interesting picture in the center of the ad that used to catch the reader’s eye and coax the reader to flip back to the ad and look more closely. The advertisement is interesting‚ to say the least. The advertisement is set in the middle of the jungle; this setting is not used
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This assignment asks that you begin with your values and make a link from them to your career vision‚ and ultimately to a personal vision statement. In this paper‚ you will need to address the four specific areas described below. 1) Personal Values Describe and explore your own set of core values. By core values‚ we mean those qualities (e.g.‚ courage‚ patience)‚ conditions (e.g.‚ wealth‚ health)‚ or forms of conduct (e.g.‚ integrity‚ honesty) that you hold. What matters most to you and
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Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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Advertising - a necessary evil? By Brigitte Heyer "Advertising is the art of arresting human intelligence long enough to get money from it." Stephen Leacock Every business needs advertising‚ like it or lump it. Although there are some geniuses around who have the knack to get it right‚ for most people effective advertising is a long‚ and often costly‚ learning experience. You soon learn what does and doesn’t work‚ and try bravely to withstand the lure of clever‚ well-trained reps working under
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