• Legibility Counters: open and wide. x-height: high (61%)‚ especially for a serif typeface. Width and weight: Compared with other serif typefaces‚ Garamond is relatively a narrow (103%) and light (18%‚ 7%) type‚ which likely contributes to its being so eco-friendly when printed. The result is that it fit more letters on a page and the page will still look light. Distinctions: the original Garamond was created using a brush‚ and this is apparent in letterforms. It is easy to see there is a great
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Tuesday 28th September 2010 Helvetica critical review assignment Helvetica is a documentary film released in 2007 by Gary Hustwit about the creation of the most-used typeface in history and the ways in which type on the whole has an effect on our lives. The audience is made aware of the universal use of the typeface Helvetica‚ pointing out the beauty and uniqueness of the type. After interviews with many well-known people from the design world‚ there is a clear distinction between those who
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an important role in shaping the way people respond to printed matter.” (page102) “Typefaces vary greatly – they have different looks and different meanings for people. Certain typefaces are very formal and elegant; others are casual and relaxed. Some typefaces suggest antiquity; others are very modern. The point is that‚ just as the size of the television screen affects television programs‚ so do the typefaces chosen affect how people will interpret a given message.” (Berger 2008) Here are 4
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Gary Hustwit’s film “Helvetica” is about typography‚ design and how the typeface affected people everyday life. The film shows us how the typeface became universally used and became a part of communication‚ psychology‚ designing‚ and history. The film is so interesting but long‚ in the beginning of the film‚ an very detailed history of the typeface was presented. Some facts and details about the typeface in the following. Originally this type face was designed developed by Max Miediger and Eduard
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WORD WRAP Definition 1 Noun A feature on a word processor that automatically moves a word that is too long to fit on a line to the beginning of the next line. WORD WRAP Definition 2 Word wrapping is when a line of text automatically "wraps" to the next line when it gets to the end of a page or text field. This is different than a "word rap‚" which involves rhyming words to a rhythmic beat‚ though that may be more fun than typing. Most word processing programs use word wrap to keep the text within
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Steven Castellano Professor Dale Mahabir AR-172-50 14 October 2014 Herb Lubalin Herb Lubalin is highly recognized as one of the best graphic art designers because of the way he crated unique typefaces that brought any publication to life. He believed typeface was highly important because it gave an impact and strong meaning to a message. I will share with you important information about his early life and education‚ highlights of his career‚ events that were going on during his life that affected
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blackletter‚ the first ever typeface. Since blackletter looked very compact‚ a man named Nicolas Jensen invented the first ever Roman typeface during the 15th century. Since Jensen’s typeface was made of straight lines and regular curves‚ it was easier to be read compared to the blackletter typeface. After Roman letters‚ the italics typeface was created during the late 15th century by Aldus Manutius. During the 18th century‚ a man named William Caslon created a typeface called Old Style. A few
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Amsterdam. Pg 1-55 Scmelling‚ Michael‚ and James Holloway (2002) “ shut up truth: Photographs of Holloway” http://digitalslavery.wordpress.com/2009/manipulation -photos/ (accessed September 20‚ 2014 Muller‚ Lars (2002) Helvetica: Homeage to a typeface. Baden: Lars Muller. Johnson‚ Luke (1998) “The development of typesetting an fonts.” Graham‚ Lisa (2002).‘basics of design: layout and typography. New York: Delmar Carter‚ Day‚ and Meggs‚ John (2002) Typography design: Form and Communication
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computer. With the introduction of the computer‚ the digital techniques in visual communication can create even more inspiring images. In this paper‚ I will illustrate through typographical images how using text‚ shapes and colors‚ and particular typefaces of design can produce similar effects in different settings‚ thus enhancing the message that is intended. “Images are something of a mystery to us‚ even though they pervade our lives. We find them on billboards; in newspapers and magazines; on
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The transitional Baskerville typeface is the result of years of formalization and innovation on the behalf of its designer John Baskerville. Baskerville appears to have been a man driven by a sense of perfectionism‚ and strongly influenced by his earlier careers in related industries. It was these unique qualities that drove the creation of the long-lasting Baskerville font‚ that is still widely used in the modern day. John Baskerville was born in England in 1706. Early in his life he was a
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