“Seeing Things Clearly” May 2001 Seeing Things Clearly The Profitability of Contact Lenses for European Eye Care Practitioners Key Findings • Patients who wear spectacles and contact lenses are up to 80% more profitable than those who wear only spectacles • Contact lens plus spectacles patients are more loyal • At least 60% of contact lens patients also buy their spectacles from their eye care professional Commissioned by Euromcontact London Business School Chapter
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Exam 2 Study Guide Book Chapter 6; Power Point Chapter 7: Social Thinking and Social Influence Know about snap judgments vs. systematic judgments. Know what attributions are Know difference between internal and external attributions Know the confirmation bias Know the self-fulfilling prophecy预言 Know what a stereotype is Know the fundamental attribution error Know that forming accurate impressions of others takes effort Know the differences between modern and ‘old-fashioned’ discrimination歧视 Know
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Get Geico‚ Get Happy! Geico is a car insurance company which has used several advertising techniques that address many of the fifteen basic appeals‚ described by Jib Fowles‚ to gain potential customers (Fowles 1). For instance‚ the need for affiliation has been catered to through advertising depicting Geico as the best there is. People tend to affiliate themselves with top companies. Emotional appeal is catered to primarily; the premise being to invoke the idea that getting Geico insurance will
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I’m going to use Kathryn Bigelow’s 2008 film‚ “The Hurt Locker‚” for my final project. The film is about an Iraq War Explosive Ordnance Disposal team who are being targeted by insurgents through use of booby traps‚ remote control detonations‚ and ambushes. The Hurt Locker shows soldiers’ varying psychological reactions to the stress of combat‚ which though intolerable to some‚ is addictive to others. I’m not a soldier and have never fired a weapon on the battle field‚ but I am a war survivor. I came
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Can Art Change the Way We View the World? Susan Agee Classics in Philosophy of Art - P346 Gregory Steel Fall 2012 For centuries‚ art has been interwoven throughout the history of mankind. From primitive carvings on cave walls and ancient Egyptian hieroglyphs‚ to the Sistine Chapel and the Mona Lisa‚ artistic creations have enthralled the human race. Art may be a window to the creator’s world; it has potential to instill desire in the viewer to do something they have never done‚ be somewhere they
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read the two scriptures‚ the first thing that I noticed is the way the scriptures described the 2 different kinds of women and to me they were the exact opposite of each other. In this paper‚ I will compare and contrast the two women involved. I will discuss each one of them and describe their similarities/differences. First is the woman described in Proverbs 31‚ she was called the virtuous woman. The ideal woman as we can say. The woman who fears God‚ good wife‚ good mother‚ good neighbor‚ hard-working
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world is a very polemical term‚ where it involves the corruption between the private sector and the government. The article “Does bribery help or hurt firm growth around the world?” by Jessie Qi Zhou & Mike W. Peng provides a good review and examination of how bribery plays a role in the growing process of a firm and what implications or consequences it can bring. The article brings two important points of view; the first one is focus on what levels the firms have to use bribery in order to obtain benefits
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Pretty Woman > > Directed by Garry Marshall‚ Pretty Woman is a romantic comedy and a modernized Cinderella. The story involves the evolution of the relationship between the two protagonists‚ Vivian (Julia Roberts) and Edward Lewis (Richard Gere). In the film how a business arrangement between a business magnate and a prostitute quickly becomes a genuine loving relationship. In addition to their complex business relationship‚ Edward’s lawyer Phil (Jason Alexander) is one of many obstacles to the
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In her article “Does ‘Photoshopping’ Images Hurt Teens?‚” Kaitlin Menza wrote that “altered photos are false advertisements that warp our body image.” Even though we know that these images are not real‚ they can still make us feel down about ourselves. We should not be self conscious because of the way a model looks because that is not an accurate representation of the way the body looks. It is often crucial to set standards in one’s own life. The act of living up to one’s personalized set of
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This Will Hurt. “I’m almost completely certain that it is herpes‚” the kind urgent care doctor says to me. In this moment‚ the floodgates of tears I’d been fighting so hard to keep back open up. “I’m so sorry. But we’ll know for certain in a few days.” She sends the prescription to the pharmacy and I do my best to not cry in the lobby. This was the worst birthday ever. During the days leading up to my 19th birthday‚ I was crippled by what I thought was nothing more than an awful UTI. I did everything
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