manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes‚ scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959‚ it obtained license from the Government of India to manufacture two- and three-wheelers
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INTRODUCTION: The Indian two wheeler market has a size of over Rs 100‚000 million. The Indian two wheeler segment contributes the largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub-segments viz; scooters‚ motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step thru’s. The market primarily comprises five players in the two wheeler segment with most of
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MS 403 Engineering Entrepreneurship Case Study: Electric Two-wheelers: Suzhou‚ China versus India Sumit Deshmukh Prashant Patel For the present case study‚ we have taken 2 generic products – TVS Scooty Pep+ - a petrol powered bike and Hero Electric E-Sprint - an electrical 2 wheeler for quantitative cost analysis. Market prices and power rating of these bikes are comparable and hence gives us a more realistic account. TVS Scooty Pep Cost (Rs.) Max. Speed (kmph) km/unit Fuel price/unit
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6143 Two Wheeler Industry Fundamentals still attractive; valuations...... Over the years the two wheeler sector has played a key role in a country like India where majority of population lives in rural or semi-urban areas without adequate transportation facilities. The Indian two wheeler market with an annual domestic sale in excess of 9mn units is 2nd largest globally and accounts for 75% of the total domestic automobile industry sales volume and that clearly demonstrates the popularity of two wheelers
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Overview of Two Wheelers Talking of the two wheeler industry‚ the names that effortlessly come to us is Bajaj Auto‚ Hero Honda‚ TVS Motor‚ Yamaha Motor‚ Kinetic and others. The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact‚ the production‚ sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country’s manufacturing economy. An overview of the two wheeler industry makes this clear
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Two Wheeler Technologies An insight in to measures taken in India to lower the emissions of 2-stroke two wheelers Dr. M Subramanian Senior Research Manager Indian Oil Corporation Ltd. Research and Development Centre Faridabad‚ India SAE – EC JRC Joint International Conference (Particle) Emissions of 2-stroke Scooters – science‚ problems‚ solutions & perspectives Autodromo Nazionale Monza / Milano / Italy June 11th – 12th‚ 2009 OVERVIEW Introduction Two Wheeler Industry Two Wheeler Technology
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of Two Wheeler Market in India | | | | Submitted to: Ms.Joyeeta ChatterjeeDate: 10.12.09 | By Group 4 Section A Mohammad Arshad Islam 41 Saba Rais 59 Mitesh Parmar 75 Danish Haidar 95 Sakshi Khurana 145 | 1. OVERVIEW OF TWO WHEELER INDUSTRY IN INDIA * Introduction * Evolution of the industry * Market Characteristics * Market Trends 2. HERO HONDA MOTORS LTD. * Introduction * Board Of Directors * Company Profile * Marketing Strategy
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Since then‚ bikes in India have been flourishing as a two wheelers segment‚ and Indian bikes gaining on popularity all across the world. Talking of bikes cc‚ bikes having four-stroke engines are thought to be more fuel efficient motorbikes. They are the main reason for the growth of motorbikes in India as a segment. Indian bikes market share is about 81.5% of the total two wheeler market in India. Three-fourth of the total exports in the two wheeler automobile industry is made in the motorcycle segment
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Abstract Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in India since 1955. It consists of three segments viz. scooters‚ motorcycles and mopeds. According to the figures published by SIAM‚ the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-04. This high figure itself is suggestive of the
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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