Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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Frederick Herzberg – Two-Factor Theory of Motivation: 1. Introduction: The two-factor theory (also known as Herzberg ’s motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction‚ while a separate set of factors cause dissatisfaction. It was developed by psychologist Frederick Herzberg‚ who theorized that job satisfaction and job dissatisfaction act independently of each other. According to Herzberg‚ intrinsic motivators
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(January/February)‚ New Year’s Day (January) and Labour Day (1st May). MARKETING CHANNELS Promotional activities in shopping malls and department stores are the most popular promotional and sales activities‚ followed by discount/price reduction‚ TV commercials‚ discount coupons‚ promotional stands‚ exhibitions‚ buy-one- (or more) gets-one-free. PURCHASING POWER On average‚ respondents owned 4.2 pairs of shoes‚ 1.2 pieces of wallets‚ 1.3 pieces of belts and 1.3 pieces of handbags/briefcases
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applicability of Herzberg’s two-factor theory in the Zimbabwean business environment as a performance enhancing motivational strategy. Do you see a parallel with other developing country markets? Guide: Literature review is the basis of any academic piece of work. What is Herzberg’s two factor theory? What are its special provisions? Can it stand alone as a motivational strategy? Substantiation of given views. Answer In 1968‚ Herzberg’s two factor theory suggested that
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Distribution & Pricing Dartaine Phifer BA181 Foundations of Marketing Instructor: Bell‚ Faith A manager’s job is never ending‚ if you want to be successful in this business. Denny McKnight stated‚ “We think of best practices as doing all the right things with the right tools and getting the right results” (Harps‚ Best Practices in Todays Distribution). One of the marketing plans‚ distribution plays a key role to how products are exposed‚ stored and delivered‚ another key factor is the price
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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Herzberg’s Two Factor Theory Melanie Bannister Abstract: This paper discusses the Herzberg theories of motivation also known as the two factor theory‚ or motivator-hygiene theory. Intending to discuss how the theory was developed‚ how reliable it is in the work place today‚ and if it plays a role in the motivation of people in the workforce. Introduction Frederick Herzberg developed his theory after Maslow’s theory of a need hierarchy. It seems parallel to Maslow’s in that Herzberg’s states
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When consuming products and services‚ customers pay attention to several factors to make sure that they have made a sensible decision. Perhaps‚ the very first thing to be taken into account‚ under some circumstances‚ is price. However‚ it should not always be the sole consideration for purchasing decisions. From my point of view‚ apart from price‚ there are other determinants that can have a strong impact on a buyer’s decision‚ namely quality‚ buyer psychology and commitments that a firm offers its
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behavioural scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg‚ there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg‚ the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”. Herzberg classified these job factors into two categories- a. Hygiene factors- Hygiene factors are those job factors that are essential for existence
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developed a two-factor theory to provide some direction for managers in resolving motivational problems. He derived to this conclusion by a survey he ran back in 1959‚ in which he asked engineers to describe events that led to such feelings of satisfaction about their work and events that led to dissatisfaction. In this theory‚ Herzberg distinguished between two different types of factors‚ those who can give an individual the feeling of satisfaction which he called motivating factors and those that
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