TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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plan of Turkish Airlines 1 Introduction / Terms of Reference The report will be concluded with an overall summary of the company situation‚ market share and evaluation of its future marketing activities. The objective of this marketing plan is further developing Turkish airlines market share in 2010/11 period through marketing program and initiatives. Savoir of the Turkish nation and motherland‚ founder of the Republic on 16 February 1925 guidance of the Great Leader Ataturk "Turkish Aeronautical
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Industry Analysis of the Airline Industry An Industry in which I have a potential future interest for an entrepreneurial venture is the ever changing airline industry. Although facing tough numbers after the 9/11 attacks‚ I have always held an interest for this industry. There are several basic economic characteristics for this industry. There are many opportunities‚ there are also many threats. The airline industry was heavily regulated by the Civil Aeronautics Board (CAB) for close to
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Introduction: Turkish airlines introduce in Pakistan in 2009. It is co-affiliated with PIA. They started there official flights from 26may‚ 2011. The main rivals of Turkish airlines are Emirates‚ Qatar and Etihad Airlines. They have just entered the market but have the largest number of customer among their rivals. Vision: To be one of the best airline in the world. Mission: Get the maximum number of customers‚ cover all the destinations in the world and provide customers
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attached by Turkish Airlines to training has any effect on the international success of the company? Turkish Airlines‚ which flies to the most countries in the world‚ is a beloved brand by their guests with its quality of service‚ young fleet and unique flight experience that THY offers. According to us‚ our success is based on the success of our qualified and expert employees. Hence‚ it would be impossible to grow and succeed without attaching importance to the education. Turkish Airlines Aviation
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Notes for Airline Industry Analysis This is not an exhaustive analysis. We created it for guidance during our marking‚ but everyone’s paper was different. Executive Summary max 400 words; most important conclusions from the analysis. Make it persuasive. • Lose marks for not having an Executive summary 1. Industry Position Define the business/industry‚ what it does‚ how it does it Need to show a map of the airline flights. Second best is a description. WJ is N. America‚ Mexico
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Analysis of the Airline Industry Marketing Management Fall II December 8‚ 2003 Table of Contents Environment . .. 3 Demand . .. 6 Competition .. .. 7 Product .. .. 9 Pricing . 11 Placement/Distribution .. . 14 Promotion 16 Conclusions . 17 References
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carriers (LCC) entered the market‚ as well as charter airlines (CC) (cheap cause crappy times) Change is costs (hubs and smoke vs point-to-point without a home base)‚ based on several routes Concentration became lower‚ amount of competition became bigger and market share distribution over larger amount of companies. Concentration looking at intercontinental flights changed less‚ mainly international and domestic flights. Momentarily 240 airlines covering 84% of total passenger travel. Top 10 companies
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Importance of Capital Investment for Airlines STUDENT: DATE: February 11‚ 2013 Importance of Capital Investment for Airlines Capital investment projects for an airline are the most important financial decisions and expenses made by airlines because capital investment projects involve a significant amount of money‚ the investment project duration is more than a year‚ and most often involves several years. If the airline makes a poor capital investment decision
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Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods of over passing resistances 9. Conclusions
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