A PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management‚ Gujarat University‚ Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So‚ with immense gratitude‚ we acknowledge all those‚ whose guidance
Premium Advertising
INTRODUCTION OVERVIEW OF HOSPITALITY INDUSTRY Hospitality is considered as a service industry‚ serving the guests with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of the major trends followed in Indian culture since decades. In India‚ the guest is treated with utmost warmth‚ full respect and providing the best services. The industry trend shows‚ that Hospitality is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016
Premium Hotel Tourism Hotel chains
PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social
Premium Economic growth Duty Economics
Customer Retention: With Special Reference to Telecommunication Industry in Sri Lanka K. A. Silva Lanka Com Services (Pvt) Limited‚ Colombo‚ Sri Lanka S. T. W. S. Yapa Department of Decision sciences‚ University of Sri Jayewardenepura‚ Nugegoda‚ Sri Lanka samanyapa@sjp.ac.lk ABSTRACT The landscape of the telecommunication industry in Sri Lanka has been changed drastically since the deregulation of telecommunication sector in early 1990s. Number of service providers has been increased
Premium Marketing Telecommunication Customer relationship management
label plays a large part in portraying an artists’ image to its fan base and the music industry. Once an artist has produced their music and is ready to be made public‚ it is up to the marketing department to make sure that it is made available in all media formats. This is done solely through a range of distribution and promotion campaigns. This case will look at the current situation of the music industry and analyse the effect the new technologies and the digital world are having on record
Premium Record label Marketing Music industry
Contents 1. Introduction………………………………………………………………….. 1 2. Researches on churn management……………………………….…...............1 3. Customer value and churn analysis……………………………….…..............2 4. Churn analysis in china telecom industry..........................................................3 5. Recommendations..............................................................................................4 6. Conclusion............................................................................
Premium Marketing Customer relationship management
TITLE PAGE “A COMPARATIVE ANALYSIS ON THE COMPETITIVE STRATEGIES OF TELECOM INDUSTRY WITH A SPECIAL FOCUS TO AIRTEL” CONTENTS |CHAPTER |PARTICULARS |PAGE NO. | |1. |EXECUTIVE SUMMARY |7 | |2.
Premium Porter generic strategies Research Customer service
TELECOM INDUSTRY INDIAN TELECOM INDUSTRY OVERVIEW 315 mn mobile subscribers by September 2010 39 mn fixed line subscribers by September 2010 Crossed 25% teledensity mark in March 2010 10.42 mn subscribers added in month of October 2010 There are 6-7 telcos operating in each of 23 license areas. Airtel‚ Reliance‚ Vodafone & BSNL‚ who are “the Big 4” have 74% market share Growth is expected to continue and even accelerate‚ reaching a projected 496 mn mobile subs by 2010. Fixed
Premium Mobile phone Costs Switching barriers
up the length and breadth of the country as telecom and power networks. The Indian cables industry offers lucrative scope for stable revenue streams to manufacturers of both power and telecom cables. The report is an application of various Business marketing concepts with respect to the telecom cable industry in India. As an introductory background‚ the report outlines the structure of Indian Telecom Sector. Emphasis has been given to the telecom cables sector going by its higher percentage
Premium Optical fiber Broadband
ADVERTISING INDUSTRY Case of Turkey As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive
Premium Advertising