PMRS Imprints Archives Publishing Date: March 1999. © 1999. All rights reserved. Copyright rests with the author. No part of this article may be reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components:
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12. Why do television programmes have theme tunes? (That is‚ the music conventionally played over the opening credits of a television programme.) Choose a television theme tune and discuss: • its expressive qualities (e.g. happy‚ sad‚ fast-paced‚ slow) • The cultural associations that it inspires. For example‚ what other kinds of music does it refer to? Is the theme tune what you would expect in relation to the genre of the programme? Theme music in general can be anything from the recognisable
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Can the Music Industry Change its Tune? Introduction The music recording industry has been rocked by the peer to peer file sharing technology. The distribution of music is now available as a digital product (Blockstedt‚ Kauffman‚ Riggins 2004). The industry claims that the file sharing technology has caused a reduction in their profits. The increase in popularity of devices that play the digital music‚ such as the MP3 player‚ Apple iPod and the Dell JukeBox‚ are driving the demand for MP3-formatted
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Assassins Creed 2 Venice Rooftops Batman Arkham Asylum Scarecrow theme Batman Arkham City The Court Is Now In Session Batman Arkham City Main Menu Theme Batman Arkham Origins Main Menu Theme Blazblue CS Condemnation wings (Tsubaki’s Theme) BlazblueRebellion Ragna The Bloodedges Theme BlazBlue Song Interlude Cross Line (Jin VS. Tsubaki theme) Call of Duty: World at War Black Cats Call of Duty: World at War Fountain Brave Soldat Call of Duty: World at War Hell’s Gate
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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the poem “Train Tune” written by Louise Hogan’s form and structure contributes to it’s meaning and effect. There are several different elements in a poem that can contribute to it’s meaning; those elements are rhyme‚ rhythm‚ meter‚ punctuation‚ capitalization‚ and many others. All of these elements contribute to how you read a poem. For example‚ when you read “Train Tune” aloud‚ the rhythm and punctuation make it sound as if a train is passing by. Because of the rhythm in “Train Tune” the beginning
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projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained the ultimate men’s bathing bar. Lifebuoy in India Lifebuoy in India in 1960s and 1970s promoted health‚ hygiene and an active lifestyle. This active lifestyle and health was
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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A. Introduction The report will be focused on China’s cultural dimensions in tourism development. Religion‚ food‚ festivals‚ music and leisure activities are the 5 cultural elements that are going to be examined how to be used for itinerary planning and will be supported with real itineraries. It is then followed by evaluating how the itineraries meet the cultural expectations of different market segments. Last but not least‚ suggestions on how to communicate with the local people effectively will
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