to build and develop their brand by using public relation (PR) because PR has its power much different from other marketing tools. The purpose of this study is to describe how Trung Nguyen Coffee can use PR to build and develop their brand. A survey was operated in Viet Nam with 250 questionnaires sent to Trung Nguyen coffee customers. This study uses SPSS 15.0 and analysis techniques as linear regression‚ one – way ANOVA to analysis all collected data. The results indicate that to build and develop
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In 1996 Trung Nguyen was a small business processing coffee in Ban Me Thuoc city. At that time‚ Vietnam had risen once again to be one of the leading coffee producers in the world‚ but almost solely producing "green" coffee (unroasted beans) that were sold on the commodity market. This resulted in no control over the final coffee quality or prices. The Highland region of Vietnam is one of the world’s "top 10" best environments‚ combining the right altitudes‚ soils‚ natural drying conditions‚ and
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Trung Nguyen is a Vietnamese business group involved in the production‚ processing and distribution of coffee. Trung Nguyên is the largest domestic coffee brand within Vietnam‚ and exports its products to more than 60 countries‚ including major Asian markets such as Japan and Singapore. Company chairman Dang Le Nguyen Vu in 2012. The group‚ established in 1996 in Buôn Ma Thuột‚ Đắk Lắk Province‚[2] is composed of six members: Trung Nguyen Corporation JSC‚ Trung Nguyen Instant Coffee CompanyJSC‚ Trung
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LOMA 290: Insurance Company Operations Module 1: Company Organization and Governance Chapter 1: Organization and Operations………………………………………………………………….1.1 Stakeholders in an Insurance Company………………………………………………………………………………………1.3 Owners…………………………………………………………………………………………………………………………………..1.5 Customers ............................................................................................................................... 1.5 Producers .......................................................
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vn/20120328033133887P0C5/trung-nguyen-khanh-thanh-nha-may-ca-phe-hoa-tan-lon-nhat-chau-a.htm http://www.trungnguyen.com.vn/1685/bai-hoc-ve-xay-dung-thuong-hieu-tu-trung-nguyen---morgen-witzel-tap-chi-financial-times http://www.ftu2.com/forum/showthread.php?t=7425 http://www.trungnguyen.com.vn/2211/g7-cua-trung-nguyen-dan-dau-thi-truong-ca-phe-hoa-tan-3in1-viet-nam http://www.trungnguyen.com.vn/en/1655/the-world%E2%80%99s-most-special-coffee-an-interview-with-dang-le-nguyen-vu‚-ceo-of-trung-nguyen-corporation
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1.Population Growing of population plays an important role that closely affects to world’s market in general as well as coffee market in particularly. According to “world population statistic” in 2014‚ the current population of the People’s Republic of China is estimated to be about 1‚390‚510‚630. China’s population makes up around 19.3% of the world’s population. The current estimated population indicates a growth of 36‚510‚630 people or a population growth of 2.7% during 2013( anon‚2014). Being
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market of Trung Nguyen‚ currently‚ Trung Nguyen is the largest Vietnamese coffee company with many delicious and well-known types of coffee such as Chon Coffee‚ Mocha or G7 which make customers “be addicted to” and attract more and more foreign tastes. Besides‚ Vietnamese coffee is the famous one in all around the world. Thus‚ Trung Nguyen has exported its products to many countries in over the world such as Cambodia‚ Laos and American in term of globalizing its products as well as Trung Nguyen’s
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Zong‚ Stellar Starbucks Product Mix Starbucks is a good-known brand in the world that offering good coffee‚ but it has composite groups of products that makes available to customers. Starbucks only sold coffee beans at beginning of time. After that‚ they offer brewed coffee and espresso beverages‚ Frappuccino‚ and Latte. As the organization growing‚ they start to offer ice cream‚ bottled Frappuccino coffee‚ Tazo Tea‚ Ethos Water‚ and food. Now Starbucks also offer coffee makers‚ Starbucks cards
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PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width‚ length‚ depth‚ and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents‚ Bath soaps‚ Toothpaste‚ Disposable Diapers‚ Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product
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Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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