in the case of fresh pastas was based around the fact that‚ at the time‚ the fresh pasta industry was still in the “growing” stage of its lifecycle. It was therefore relatively easy for TruEarth to move in as the first producer of a healthy‚ wholegrain fresh pasta option that still tasted good. However‚ in 2007 refrigerated pizzas were already an established market‚ holding 11% of all pizza sales (delivery‚ restaurant‚ etc). As a result TruEarth will have to rely solely on the “healthy” ready-to-make
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TruEarth Healthy Foods: Market Research for a New Product Introduction Forecast units and value Truearth Pizza | | | | | Target Households | 58‚80 | values x 1 million | | | | Section | Non customer | Customer | Trial customer | 89% | 11% | Number of Households | 52‚332 | 6‚468 | Definitely ’would buy’ | 15% | 26% | Actually definitely ’would buy’ (x 80%) | 12% | 21% | Probably would buy | 39% | 53% | Actually probably ’would buy’ (x 30%) | 12% | 16% | Total
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PIZZA OR NOT? 15 11. CONCLUSION 16 12. APPENDIX 16 12.1 TABLES 17 13. REFERENCES 20 1. EXECUTIVE SUMMARY Topics covered include: consumer marketing‚ market research‚ new product introduction‚ and quantitative analysis. TruEarth Healthy Foods‚ a maker of gourmet pastas‚ sauces‚ and meals‚ wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market‚ TruEarth is focused on beating its
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Case: TruEarth TruEarth it is the first company to focus on whole grain products‚ they sales and produce health food such as making fresh pasta and after the success of TruEarth in pasta and their main problem is whether they planned to launch a new product line that is refrigerated pizza or not. Cucina Fresca Pasta succeeded because it was made with high quality durum wheat and was notoriously selective about ingredients for sauces. The product line featured standard pastas such
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| | |TruEarth Case Analysis | | | |
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Healthy foods vs. not healthy foods ENG121 Tina Santino September 10‚ 2012 Eating is something that we all have to do to stay alive and we do it at least three times a day. We live in a world where there are so many choices and no one but ourselves are responsible for the
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ways to define healthy food. Firstly‚ healthy food consists of all the essential nutrients that your body needs like proteins‚ carbohydrates‚ lipids‚ calcium‚ vitamins etc. Secondly‚ it is hygienic & doesn’t contain any germs that can harm your body. Thirdly‚ it should include all sorts of eatables like veggies‚ fruits‚ meat‚ dairy‚ sweets etc in right proportion. In a nutshell‚ healthy food keeps your body fit & at its top. Less junk and more home-made stuff. Health food is food considered to be
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What can be done? Instead of assuming that people not eating healthy just lack the right nutritional information or lack willpower and motivation‚ better appreciation of their stressful and busy lifestyle might offer more effective solutions. A healthy eating plan for busy people needs to be easy-to-start and easy-to-follow. If a fast-food eater’s brain -- due to plasticity -- has been trained to crave unhealthy foods‚ re-training of the brain of the compulsive eater or unhealthy eater will have
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How Does Eating Healthy Affect Your Life? You already know healthy eating can have a positive impact on your life‚ but just how far do these benefits extend? Evidence suggests regularly eating healthy‚ well-balanced meals contributes to sustained weight maintenance‚ a better mood‚ increased energy levels‚ positive inspiration to others and the potential for a heightened quality of life. Weight Maintenance Following a healthy eating plan -- one which emphasizes many fruits and vegetables‚ whole
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Healthy Foods In order to maintain a healthy lifestyle it is very important to eat healthy and exercise everyday. The food pyramid is scientist proven to be a need for everyone. Everyone must eat fruits‚ vegetables‚ proteins‚ oils‚ fats‚ grains‚ and dairy products daily and regularly to maintain a healthy and balanced nutritional diet. One of the major food groups would have to be grains. Now grains are a very important part of the food pyramid‚ it’s the biggest section actually. This section includes
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