various carbonated and non-carbonated beverages‚ as well as salty‚ sweet and grain-based snacks‚ and other foods. Besides the worldwide Pepsi-Cola brand‚ PepsiCo owns many other famous brands such as Quaker Oats‚ Gatorade‚ Frito-Lay‚ SoBe‚ Naked‚ and Tropicana. (Wikipedia‚ 2008-a) Currently‚ a large number of Australian cities are facing serious water shortages and the Australian governments plan to reinforce technologies in re-circulating and purifying water‚ which could significantly affect the financial
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Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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divided into 3 categories‚ namely ”The fun for you” products that includes soft drinks and snack foods. “The better for you” products that includes Diet Pepsi and “The good for you” products which consist of nutrition based products like the Tropicana fruit juice. PepsiCo however faces stiff competition in the market from similar products being offered by its major rival Coca Cola‚ as well as from some of the other local brands both in the carbonated soft drinks segment as well as in the bottled
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Written Summary Question: Explaining the role of ’suppliers’ in an organization’s microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks. Definition of suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services (lecture 3‚ p10). This includes materials and parts‚ capital items‚ supplies and service. (Diagram 1.4) The Role of suppliers Suppliers play a vital role in an organization’s microenvironment
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26% and 15%. Pepsi’s growth was largely due to acquisitions that it had made and new product introductions. Pepsi acquired Gatorade and gained 81% market share in sports beverage segment. Pepsi’s Lipton was outperforming Coke’s Nestea. Pepsi’s Tropicana defeated Coke’s Minute Maid in every market. Pepsi also targeted the profitable segments such as convenience stores and youth market (with new youth sports beverage‚ Mountain Dew). Pepsi was focusing on domestic market‚ while coke was targeting international
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CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage‚ including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales‚ soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor’s Corp.‚ 96:11). The U.S. market
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products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. Pepsico is world renowned brand it is very well organized multinational company which operate almost all over the world. It produces one of the best carbonated
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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Quaker Oats produces‚ in addition to Quaker oatmeal‚ a very popular non-carbonated soft drink called Gatorade with an annual sales of $2 billion. Pepsi also purchased a popular tonic called SoBe for $370 million. With these additions to its popular Tropicana orange juice‚ Pepsi now can challenge Coke at least in the non-carbonated soft drink market. Coke belatedly rose to Pepsi’s challenge‚ experimenting with 100 different non-carbonated soft drinks. Thus‚ with rapidly changing consumer tastes at work
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Name Indra Krishnamurthy Nooyi Profession Chairwoman and Chief executive officer of PepsiCo Date of Birth 28th October 1955 Birth Place Chennai‚ Tamil Nadu‚ India Religion Hindu Nationality Indian American Family Father - Krishnamurthy (Accountant in State bank of Hyderabad) Mother - Shantha Krishnamurthy Brother - Narayan Krishnamurthy Elder sister - Chandrika Tandon Grandfather - A. Narayana Sarma (a retired district judge) Aunt - Aruna Sairam (Classical Singer) Husband - Raj Kishan
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