Communication Types Advantages Speaking Clearly Speaking clearly and knowing what you are talking about to customer is very important‚ this will gain their trust in you and help them to understand you. Listen actively You’ll strengthen your own understanding and make a better impression. Be enthusiastic and show an interest This will show the customer you are genuine and not doing it just because you have to. Keep the customer informed Keeping the customer in the loop and letting
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Travelling abroad is always a new and exciting adventure. There are lots of things to learn in a foreign country. However‚ we can find some problems that make our journey not as good as we could hope. Not only the rush‚ the baggage‚ the tickets‚ the airport‚ but also another climate‚ language‚ culture‚ customs make this new adventure‚ in some occasions‚ a bit stressful. Furthermore‚ this situation becomes even worse if we are travelling abroad for the first time. Therefore‚ in order to help people
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World View Travel 1. How would you describe World View Travel? What kind of agency is it? World View Travel agency is a commercial agency. It depends on a few big customers for most of it business. We can also say that it is still in its growth stage. 2. What kind of an image do you feel this agency has? It seems to have an excellent name and image between other companies compete in the city‚ because they take care of their clients by calling them and having a good relationship with them
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Harvey World Travel Marketing Plan Table of Contents 1. Executive Summary 5 2. Situation Analysis 6 2.1. Current market situation 6 2.1.1. Market Analysis 6 2.2. Customer analysis 6 2.3. Product Analysis 6 2.4. Industry and Competitor Analysis 7 2.5. Economic Analysis 7 2.6. Swot Analysis 8 2.6.1. Strengths and Weakness 8 2.6.2. Opportunities and Threats 8 2.7. Key Issues 8 2.8. Critical Assumptions 9 2.9. Analytical models 9 3. Marketing Objectives 10 3.1. Objectives 10 3
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Creative Brief Key observations/facts about the product Collette Travel is a full service travel agency that plans and books your vacation for you. There are 174 different tours that include destinations worldwide. Currently‚ Collette has planned out tours and itineraries for its customers to make it a hassle free trip. Problem Statement Collette is looking to target Generation X in its next marketing campaign. We are looking for platforms to advertise to them and experiences that will entice
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Industry Analysis TRAVEL INDUSTRY TABLE OF CONTENTS 1) INTRODUCTION 5 2) DEMAND ANALYSIS 7 2.1) GROWTH 7 2.2) GEOGRAPHICAL SEGMENTATION 10 2.2.1) GLOBAL DESTINATIONS 12 2.2.2) MODES OF TRANSPORTATION 14 ROAD TRANSPORTATION 16 RAIL TRANSPORTATION 17 AIR TRANSPORTATION 18 MARITIME TRANSPORTATION 20 2.2.4) SEGMENTATION BY AGE (IN EUROPE) 25 3) VALUE CHAIN DESCRIPTION 26 3.1) CONTENT SUPPLIER 27 3.1.1) SUPPLY ANALISYS 27 3.2) SUPPLY CHARACTERISTICS (KSF) 34 3.2) TRAVEL AGENCY 35 3.3) GDS (GLOBAL
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Huella Online Travel faces several challenges in penetrating the Hong Kong market. While Hong Kong enjoys one of the highest Internet penetration rate in the world‚ its tech-savvy people are perplexingly wary of transacting business online. Huella situates itself in this kind of market‚ where people generally shun e-businesses‚ including air travel bookings‚ for perceiving it as a high-risk trade to seeing it as second only to the traditional marketplace. Initial qualitative survey results culled
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1. The Travel Market can be segmented into 3 segments: Luxury travellers‚ Adventurers and Budget travellers. These segments are identified by demographics like age and income‚ psychological factors like personality‚ and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees. Luxury travellers will be willing
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The Travel and Tourism Sector 14th November 2012 Table of Contents Title Page 1 Table of Contents 2 Introduction 3 Task 1: The history and structure of the travel and tourism sector 4 Task 2: The influence of local and national governments and international agencies on the travel and tourism sector 8 Task 3: The implications of political change 10 Task 4: Investigate the effects of supply and demand on the travel and
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Travel and Tourism [Name of the Writer] [Name of the Institution] Table of Contents The Travel and Tourism Sector Introduction The biggest and fastest growing industry in United Kingdom is the tourism industry. The common purpose of the industry is to provide goods and services to the tourists. However‚ defining tourism is not as simple as it seems to be. It is a complex industry. Tourism includes such activities of people that are carried out during travelling
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